Analytics

    • 5 Free Instagram Analytics Tools for Marketers

      Do you want a better way to analyze your Instagram marketing efforts? Looking for free tools to help? The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. In this article, you’ll discover five free Instagram analytics tools for marketers. by Jill Holtz on Social Media Examiner.

      Social Media Examinerin Social- 24 readers -
    • The Four Statistical Concepts Every Online Marketer Should Know

      Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a boring topic, but to others, it may very well be on ...

      KISSmetrics Marketing Blogin Paid Search- 20 readers -
  • The modern marketer’s guide to machine learning algorithms

    …, every business is in the data business, and in order to make better decisions, leaders need machine learning and analytics to find actionable patterns in the data. But first, it’s important to clearly define the problem you’re trying to solve. For example, if your company struggles with customer churn issues, you might want to employ algorithms…

    Marketing Land- 16 readers -
  • iSpot launches TV conversion analytics to tie TV ads to digital actions

    … Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and challenge the traditional methodologies of Nielsen. The Bellevue, Wash.-based company has partnerships with TV manufacturers and connects to some 10 million smart TVs. Unlike Nielsen, which uses program watching…

    Ginny Marvin/ Marketing Land- 18 readers -
  • The Mufasa Metric: Rethinking attribution in the Engagement Economy

    … Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it. Why is this good news? Because the metrics that we marketers have customarily used to measure and showcase our success are running out of steam. The Engagement Economy is catapulting the shift in our thinking…

    Marketing Land- 15 readers -
  • 4 ways to measure and realize the value in your content

    … How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer…

    David Booth/ Marketing Landin Content- 21 readers -
  • Direct Traffic is Dark Traffic, and That’s OK

    … “Martin, it’s all psychological. You yell, ‘Barracuda,’ everybody says, ‘huh, what?’ You yell ‘Shark,’… we’ve got a panic on our hands on the Fourth of July.” – Mayor Larry Vaughn, Jaws (1975) Hi random person! Thanks for asking! We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic. Most…

    SEER Interactive- 11 readers -
  • Facebook’s Store Visits – how to track digital effect on brick-and-mortar businesses

    … For e-commerce businesses, measuring the success of digital marketing comes easy thanks to a plethora of metrics that track online sales. When it comes to brick-and-mortar businesses, however, it’s not as simple. How can a local grocery store, for example, count the number of in-person sales that came as a result of a Facebook ad? […] The post Facebook’s Store Visits – how to track digital effect on brick-and-mortar businesses appeared first on 3Q Digital. …

    3Q Digitalin How To's- 7 readers -
  • Google Analytics is adding a new home page

    … There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so…

    Matt Mcgee/ Marketing Landin Google- 23 readers -
  • A guide to setting up Google Analytics for your WordPress site

    Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site.

    Search Engine Watch- 20 readers -
  • The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

    … Instagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are after essential for answering your…

    Buffer Blogin Social- 33 readers -
  • Google Analytics: Filter Order Matters!

    When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!) another frequent culprit is filter order.

    SEER Interactive- 18 readers -
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