• The Seer-Cathalon: What It’s Like to Intern at Seer

    … it like to intern with Seer?”, I’d tell them it’s what I imagine being a decathlete is like… Maybe I’m biased as a recent college grad who competed as a pole vaulter at UCSD; however, upon reflecting on my time spent as an athlete, and my time spent as an intern at Seer, I can’t help but see the inherent similarities. So, if you’re looking…

    SEER Interactivein SEO- 13 readers -
  • Data is the new currency, but are advertisers spending wisely?

    … It’s nearly impossible to avoid news around Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth potential in its advertising business, much of which can be attributed to its ownership — and usage — of consumer data for targeted advertising and personalization. Data…

    Marketing Land- 14 readers -
  • My First Unconference – Cardiff MeasureCamp II, July 2017

    … really useful and you can learn a lot. What is MeasureCamp? MeasureCamp is a group of unconferences all around the world, which focus on web analytics as its main subject. The ones in London (where it started) are crazy popular, with tickets getting snapped up extremely quickly. Other MeasureCamps have been held – or are going to be held…

    State of Digital- 13 readers -
  • Retailers: Here are the building blocks for winning the digital shelf

    … count on key channels like Amazon. This is an important but non-trivial task, as item setup and retailer requirements are both exhaustive and constantly changing. As this essential process moves forward, marketers need to be monitoring three important, but baseline data sources: POS (point of sale) data Out-of-stock data Pricing information…

    Andrew Waber/ Marketing Land- 14 readers -
  • Keeping Your Google Analytics Clean, Part 1: Campaign Tracking

    … With digital analytics, catching problems early is key. If problems continue, important data points can run amok and leave you unable to properly attribute a sale to the appropriate channel. I am starting a series of blog posts revolving around the common issues we see with Google Analytics implementations. In this post, we will focus […] The post Keeping Your Google Analytics Clean, Part 1: Campaign Tracking appeared first on 3Q Digital. …

    3Q Digitalin Google- 9 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    …, they need attribution. This is the next stage.” For several years, marketing executives have used analytics to measure marketing campaign returns. Now, brands don’t just want their names in front of people – they want and they need measurable data about who sees their ads, how did they see them, how long did they look at them, and where was the ad…

    Street Fightin Google Facebook- 22 readers -
  • Put your value proposition to the test

    … When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that tell your visitors why they are in the right place and why they should continue exploring on your site. The value proposition changes depending on the kind of page you’re working on. For a home page, the value…

    Brian Massey/ Marketing Land- 13 readers -
  • Follow the Trail of Profits Hiding in Your Website with Crazy Egg’s Confetti Report

    … Confetti is a compelling report that shows you in high definition where individual clicks are happening on your web pages with colored-coded dots. Being able to visually see where your visitors are clicking can tell you a lot about your web page’s design and how it’s helping (or hurting) your goals and conversions. Metrics Selector In the upper…

    The Daily Egg- 16 readers -
  • Tools to improve your online marketing campaign

    … in handy for every website owner. Use them to check on your site’s health, improve communications and keep track of your traffic. And these are, of course, all important aspects of online marketing. So let’s dive straight in! Google Analytics The heart of many a search engine optimization/search engine marketing campaign is Google Analytics. You can use…

    Michiel Heijmans/ Yoast- 23 readers -
  • What’s next (and now) for mobile attribution

    … Insights at AppsFlyer, the global leader in mobile attribution and marketing analytics. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand's reputation and visibility through innovative, content-driven and data-driven projects. …

    Marketing Land- 17 readers -
  • Essential Formulas for Your Google Analytics Data

    … researching more about formulas when I began to use the Google Analytics API for Sheets. It’s the easiest way to pull data directly from Google Analytics (GA), and formulas can be used to automate data so that I don’t have to repeat the same tedious tasks over and over. I’ve come up with a short list of essential formulas that even further automate Google…

    SEER Interactivein Google- 11 readers -
  • What Sets 3Q Decision Sciences Apart: 6 Lessons Learned from Joining the Team

    … Adam Hanford and I both joined the 3Q Decision Sciences team earlier this year. We’ve gained a lot of great exposure, and we’d like to share six lessons we learned in our first few months as Analysts: 1. Consider the Whole Story While analyzing data is an incredibly important part of Decision Sciences, being able […] The post What Sets 3Q…

    3Q Digital- 10 readers -
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