Analytics

  • 3 Facebook Ad Tools for Better Targeting

    … Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this article, you’ll find three tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth. #1: Reveal the Employers and Quality [...] This post first…

    Social Media Examinerin Social- 6 readers -
  • Instructions: Connect GMB Insights to Google Data Studio

    … for retail) call you, good for any business, and a new chat feature–we should do a video on that. Anyway, this data would be really valuable to include in a report along with adwords or analytics data, right? And so we built this data connector and if you’re a customer of the connector this is for you. So, and then over on the data studio side–you should…

    Michael David/ TastyPlacementin Google- 7 readers -
  • 3 ways to leverage location this holiday season

    …With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help. Please visit Marketing Land for the full article…

    Marketing Land- 6 readers -
  • How to Calculate Google Analytics Goal Values

    … it’s incredibly important to use Google Analytics goals to assign value to specific actions only the most relevant users will perform. How? By identifying Analytics goals that make sense to your business. Why Does Your Website Exist? Measuring website performance not only means comparing site traffic to benchmarks, but also goals and the value…

    SEER Interactive- 7 readers -
  • SEO basics: what are user signals?

    … bounce rate indicates that people did not find what they were looking for on your website. It’s hard to pin down at what point a bounce rate is high. First of all, it depends on how you measure the bounce rate. Google Analytics indicates a bounce when a user does not click to other pages and only stays on one page on your site. But, is it still…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • 3 Ways to Measure Your YouTube Performance

    … Are you creating YouTube videos? Wondering how to analyze the impact of your video content? In this article, you’ll discover how to measure the performance of YouTube videos. #1: Assess Video Watch Behavior YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your content in [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin Social- 25 readers -
  • How Do I Know The Exact Number Of Clicks On My Links & CTAs?

    … Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what regions may need improvement. However, when you really want to know exactly how many clicks every element on a webpage…

    Sean Work/ The Daily Eggin How To's- 16 readers -
  • Get to the Point: How to Turn Analytics Reports into Billboards

    …. You may be a great analyst, but if you can’t convey your findings in a way that makes sense to your audience – then your analysis is worthless. To avoid allowing an incredible insight go to waste, here are some tips for getting to the point by treating your reports like billboards. Why Convert An Analytics Report Into A Billboard? Picture…

    SEER Interactivein How To's- 15 readers -
  • 10 Ways to Use PPC, SEO and Analytics Together

    … One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating SEO, PPC…

    SEER Interactivein Paid Search SEO- 15 readers -
  • How to Map Behavioral Metrics Into Your Key Business Drivers

    … Analytics is a blessing to marketers because of the wealth of data it provides. It’s “the most measurable medium.” Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize…

    KISSmetrics Marketing Blogin How To's- 18 readers -
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