Analytics Blog Posts

  • Breaking the Sales Plateau with Google Analytics

    … to look in the right places. And, if you feel like the recommendations within this post are just a bit too elementary for your skill level, feel free to delve into this webinar on using analytics to study audience engagement or this one on connecting your CRM & web analytics platforms, both by the brilliant and talented Michael Wiegand (you didn’t hear this praise coming from me ;) ). The post Breaking the Sales Plateau with Google Analytics appeared first on Portent. …

    Mike Fitterer/ Portent, Inc- 9 readers -
  • What are UTM Codes? …and Why You Should Use Them

    … custom URL that you can literally copy and paste. Example If Portent was promoting a blog post via Facebook Ads, we could fill out the basic required fields as follows: Website URL: https://www.portent.com/blog/internet-marketing/5-inexpensive-ways-grow-smb-online.htm Campaign Source: facebook Campaign Medium: cpc Campaign Name: 5 Inexpensive…

    Portent, Inc- 12 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 20 readers -