Analytics Blog Posts

    • The Three Levels of Analytics Conversions You Need

      What would ya say, that ya do here? If the answer is online marketing in any way, shape or form, you know the importance of having analytics configured correctly on your site. If you need help convincing anyone, take them over to Portent’s handy Marketing Stack Explainer. But wait, there’s more! Whether you’re in direct response digital marketing, or brand building, you’re dr ...

      Portent, Incin Paid Search- 13 readers -
  • Breaking the Sales Plateau with Google Analytics

    … to look in the right places. And, if you feel like the recommendations within this post are just a bit too elementary for your skill level, feel free to delve into this webinar on using analytics to study audience engagement or this one on connecting your CRM & web analytics platforms, both by the brilliant and talented Michael Wiegand (you didn’t hear this praise coming from me ;) ). The post Breaking the Sales Plateau with Google Analytics appeared first on Portent. …

    Mike Fitterer/ Portent, Inc- 12 readers -
  • What are UTM Codes? …and Why You Should Use Them

    … custom URL that you can literally copy and paste. Example If Portent was promoting a blog post via Facebook Ads, we could fill out the basic required fields as follows: Website URL: https://www.portent.com/blog/internet-marketing/5-inexpensive-ways-grow-smb-online.htm Campaign Source: facebook Campaign Medium: cpc Campaign Name: 5 Inexpensive…

    Portent, Inc- 16 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 23 readers -