Analytics Blog Posts

  • How to Assess Your Digital Marketing Mix Quickly

    … advantage. We’ll be providing some more concrete examples on how to locate these data points in other platforms in future blog posts. Exploring Your Marketing Mix On to the data! When we’re working with a new client, I like to start in the Channels report in GA, which looks like this: If your Default Channel Group balance looks vastly different than…

    Michael Wiegand/ Portent, Incin How To's- 19 readers -
  • 7 Incredibly Common Mistakes in Google Tag Manager

    … the client’s Google Analytics tag instead of adding tracking for form fills. Which, in turn, made it so that the site didn’t have any tracking for a week, since I could not figure out what I did wrong in GTM. Looking back, I wish I had a guide to point out the most common mistakes beginners make when using Tag Manager and how to fix them. With a few…

    Portent, Incin Google- 19 readers -
  • What’s a Good Conversion Rate?

    … I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure. What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove…

    Ian Lurie/ Portent, Inc- 14 readers -
  • The Three Levels of Analytics Conversions You Need

    … progression of desired user actions. And when it’s time to report out those results, the data will be organized in a way that lets you clearly demonstrate how each distinct part of your online marketing funnel is performing. A nice little change from “I hope these numbers are right” if I do say so. The post The Three Levels of Analytics Conversions You Need appeared first on Portent. …

    Portent, Incin Paid Search- 14 readers -
  • Breaking the Sales Plateau with Google Analytics

    … to look in the right places. And, if you feel like the recommendations within this post are just a bit too elementary for your skill level, feel free to delve into this webinar on using analytics to study audience engagement or this one on connecting your CRM & web analytics platforms, both by the brilliant and talented Michael Wiegand (you didn’t hear this praise coming from me ;) ). The post Breaking the Sales Plateau with Google Analytics appeared first on Portent. …

    Mike Fitterer/ Portent, Inc- 17 readers -
  • What are UTM Codes? …and Why You Should Use Them

    … custom URL that you can literally copy and paste. Example If Portent was promoting a blog post via Facebook Ads, we could fill out the basic required fields as follows: Website URL: https://www.portent.com/blog/internet-marketing/5-inexpensive-ways-grow-smb-online.htm Campaign Source: facebook Campaign Medium: cpc Campaign Name: 5 Inexpensive…

    Portent, Inc- 20 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 28 readers -
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