Analytics Blog Posts

  • Breaking the Sales Plateau with Google Analytics

    … Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my…

    Mike Fitterer/ Portent, Inc- 9 readers -
  • What are UTM Codes? …and Why You Should Use Them

    … custom URL that you can literally copy and paste. Example If Portent was promoting a blog post via Facebook Ads, we could fill out the basic required fields as follows: Website URL: https://www.portent.com/blog/internet-marketing/5-inexpensive-ways-grow-smb-online.htm Campaign Source: facebook Campaign Medium: cpc Campaign Name: 5 Inexpensive…

    Portent, Inc- 14 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors…

    Michael Wiegand/ Portent, Inc- 21 readers -
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