Analytics Blog Posts

    • 7 Incredibly Common Mistakes in Google Tag Manager

      Let’s be honest, Google Tag Manager can be difficult to understand. I remember the first time I tried to set up GTM. I thought it would be like any other Google product I worked with in the past —straightforward and intuitive. Oh boy was I wrong! In what became a cautionary tale, long before Portent days, I ended up inadvertently removing the client’s Google Analytics tag inst ...

      Portent, Incin Google- 16 readers -
  • What’s a Good Conversion Rate?

    … I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure. What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove…

    Ian Lurie/ Portent, Inc- 14 readers -
  • The Three Levels of Analytics Conversions You Need

    … how we structure conversion tracking for Portent clients, customized to the specific business and goals, of course. Primary Conversions Once you’ve split out your conversions and made sure that each key action is being tracked correctly, you’ll define your primary or “macro” conversions. Your primary conversions should be the measurable action…

    Portent, Incin Paid Search- 14 readers -
  • Breaking the Sales Plateau with Google Analytics

    … Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my…

    Mike Fitterer/ Portent, Inc- 15 readers -
  • What are UTM Codes? …and Why You Should Use Them

    … custom URL that you can literally copy and paste. Example If Portent was promoting a blog post via Facebook Ads, we could fill out the basic required fields as follows: Website URL: Campaign Source: facebook Campaign Medium: cpc Campaign Name: 5 Inexpensive…

    Portent, Inc- 18 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 27 readers -
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