Analytics Blog Posts

    • What’s a Good Conversion Rate?

      I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure. What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches.

      Ian Lurie/ Portent, Inc- 14 readers -
  • The Three Levels of Analytics Conversions You Need

    … progression of desired user actions. And when it’s time to report out those results, the data will be organized in a way that lets you clearly demonstrate how each distinct part of your online marketing funnel is performing. A nice little change from “I hope these numbers are right” if I do say so. The post The Three Levels of Analytics Conversions You Need appeared first on Portent. …

    Portent, Incin Paid Search- 14 readers -
  • Breaking the Sales Plateau with Google Analytics

    … Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my…

    Mike Fitterer/ Portent, Inc- 13 readers -
  • What are UTM Codes? …and Why You Should Use Them

    … custom URL that you can literally copy and paste. Example If Portent was promoting a blog post via Facebook Ads, we could fill out the basic required fields as follows: Website URL: Campaign Source: facebook Campaign Medium: cpc Campaign Name: 5 Inexpensive…

    Portent, Inc- 17 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 23 readers -
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