Analytics Data

  • Google Analytics Launches Data Studio (Beta)

    … Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … the rest of your day. 3. Increase The Accuracy Of Your Data Perhaps one of the most commonly heard phrases when the subject of data and analytics comes up is, "I don't really trust the data." (This is especially true when the data suggest an action you might disagree with!) Data accuracy is indeed a problem when the tags generating a hefty portion…

    David Booth/ Marketing Land- 19 readers -
  • Leveraging Wikipedia Data For Deeper Consumer Insights

    … if I want to understand behavior in actual real-world metrics, and as recent as yesterday or as granular as time of day? There is a rich and often overlooked source of data: WIKIPEDIA. Yes, Wikipedia . . . And Here's Why: Wikipedia ranks highly for almost all terms that matter It's a trusted source of information on millions of topics…

    Benjamin Spiegel/ Marketing Land- 8 readers -