Analytics Data

  • Google Analytics Launches Data Studio (Beta)

    …. Without a tool, Analytics users typically exported the data and then pushed it into spreadsheets to output standardized reports. Google Data Studio overcomes this, providing real-time access that is both direct and dynamic. Features of Google Data Studio: Connect to Google Analytics, AdWords and other data sources with ease. Unify data from…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … the rest of your day. 3. Increase The Accuracy Of Your Data Perhaps one of the most commonly heard phrases when the subject of data and analytics comes up is, "I don't really trust the data." (This is especially true when the data suggest an action you might disagree with!) Data accuracy is indeed a problem when the tags generating a hefty portion…

    David Booth/ Marketing Land- 30 readers -
  • Leveraging Wikipedia Data For Deeper Consumer Insights

    … if I want to understand behavior in actual real-world metrics, and as recent as yesterday or as granular as time of day? There is a rich and often overlooked source of data: WIKIPEDIA. Yes, Wikipedia . . . And Here's Why: Wikipedia ranks highly for almost all terms that matter It's a trusted source of information on millions of topics…

    Benjamin Spiegel/ Marketing Land- 12 readers -
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