Analytics Data

  • Google Analytics Launches Data Studio (Beta)

    … Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … the rest of your day. 3. Increase The Accuracy Of Your Data Perhaps one of the most commonly heard phrases when the subject of data and analytics comes up is, "I don't really trust the data." (This is especially true when the data suggest an action you might disagree with!) Data accuracy is indeed a problem when the tags generating a hefty portion…

    David Booth/ Marketing Land- 16 readers -
  • Leveraging Wikipedia Data For Deeper Consumer Insights

    … Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows…

    Benjamin Spiegel/ Marketing Land- 8 readers -
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    comScore Search Planner™ informs search strategy by delivering direct insight into paid and organic search results across all search engines.