Analytics Data

  • Google Analytics Launches Data Studio (Beta)

    … editing and sharing. All for free — currently only available in the U.S. Google Data Studio is a new data visualization product that integrates data across multiple Google products and other data sources ― turning it into beautiful, interactive reports and dashboards with built-in real-time collaboration. Here’s a sample marketing report: We’ve…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … At this point in the history of digital marketing, I think it's safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies…

    David Booth/ Marketing Land- 15 readers -
  • Leveraging Wikipedia Data For Deeper Consumer Insights

    … Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows…

    Benjamin Spiegel/ Marketing Land- 8 readers -
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