Analytics Data

  • Google Analytics Launches Data Studio (Beta)

    … Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … At this point in the history of digital marketing, I think it's safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies…

    David Booth/ Marketing Land- 25 readers -
  • Leveraging Wikipedia Data For Deeper Consumer Insights

    … Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows…

    Benjamin Spiegel/ Marketing Land- 10 readers -
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