Analytics For Apps

    • Facebook Under Fire: Do Marketers Care?

      Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.

      AllTwitterin Social Facebook- 13 readers -
    • Facebook Analytics for Apps Adds Time Zones, Hourly Charts

      Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Software engineer Tianqi Li introduced the new Analytics for Apps features in a blog post: ...

      David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • Facebook Releases Apple TV Software-Development Kit

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager Actors' Equity Association New York, NY Social Media Ad Account Manager Leading Real Estate Company Westchester, NY Design Manager Douglas Development Washington, DC Social Media Manager Queens Library Jamaica, NY See more Jobs…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … practices. And the social network’s five tips are: Improve measurement by mapping your customer’s journey The social network recommends determining the key actions app users typically take in order to figure out the best key points for ad insertion, stressing that each app is different, but saying that the following events should be tracked for most apps…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
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