Analytics For Apps

  • Facebook Analytics for Apps Adds Time Zones, Hourly Charts

    Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Software engineer Tianqi Li introduced the new Analytics for Apps features in a blog post: ...

    David Cohen/ Inside Facebook- 16 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 15 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Facebook Releases Apple TV Software-Development Kit

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager Actors' Equity Association New York, NY Social Media Ad Account Manager Leading Real Estate Company Westchester, NY Design Manager Douglas Development Washington, DC Social Media Manager Queens Library Jamaica, NY See more Jobs…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … for each key action people take in your app. Combine funnels with demographics to find opportunities to improve your user experience. Take advantage of cohorts to optimize for retention and lifetime value. Use segments to build audiences for acquisition and re-engagement. Check out our analytics developer docs and help center for videos and best…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … advertisers will not be able to get device level reporting from MMPs. On Aug. 20, the change will go into effect for all advertisers. Our recommended solution for measuring the impact of your Facebook mobile app ads is to continue to use an MMP and Facebook Analytics for Apps. We will continue to work closely with all of our measurement partners…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
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