Analytics For Apps

  • Facebook Analytics for Apps Adds Time Zones, Hourly Charts

    … of Greenwich Mean Time). You can also change your time zone setting any time. We’re also offering new time intervals when you view event data so that you can see trends charts by month, week, day and hour. This is most useful if you find that your data fluctuates a lot from day to day, or even during specific periods within a single day…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • Facebook Under Fire: Do Marketers Care?

    … months. Programs like this drive additional transparency and will push Facebook to identify and solve delivery problems as they arise. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. …

    AllTwitterin Social Facebook- 17 readers -
  • More New Features for Facebook’s Analytics for Apps

    … analytics dashboard and select your Facebook pixel from the drop-down. Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon. Businesses using the Facebook pixel that want to combine their web and app data to view cross-platform analytics can use event source…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Facebook Beefs Up Analytics for Apps

    … your app without requiring you to implement Facebook Login. With more than 1.5 billion people on Facebook, you’ll be able to see powerful audience insights that you can’t get anywhere else including page likes, education, device usage, purchase preferences and much more. Push and in-app notifications (beta) help you reach your customers…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • Facebook Releases Apple TV Software-Development Kit

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager Actors' Equity Association New York, NY Social Media Ad Account Manager Leading Real Estate Company Westchester, NY Design Manager Douglas Development Washington, DC Social Media Manager Queens Library Jamaica, NY See more Jobs…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … for each key action people take in your app. Combine funnels with demographics to find opportunities to improve your user experience. Take advantage of cohorts to optimize for retention and lifetime value. Use segments to build audiences for acquisition and re-engagement. Check out our analytics developer docs and help center for videos and best…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … is becoming more prevalent, with Facebook now accessed the most through mobile devices. As the trend continues, we believe people-based measurement — focusing on audiences instead of devices — is the foundation for determining advertising effectiveness across all of digital. As a result, we are changing reporting for mobile app ads to make them…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
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