Analytics For Apps

  • Facebook Analytics for Apps Adds Time Zones, Hourly Charts

    … Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Software engineer Tianqi Li introduced the new Analytics…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
  • Facebook Under Fire: Do Marketers Care?

    … months. Programs like this drive additional transparency and will push Facebook to identify and solve delivery problems as they arise. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. …

    AllTwitterin Social Facebook- 23 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • Facebook Releases Apple TV Software-Development Kit

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager Actors' Equity Association New York, NY Social Media Ad Account Manager Leading Real Estate Company Westchester, NY Design Manager Douglas Development Washington, DC Social Media Manager Queens Library Jamaica, NY See more Jobs…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … for each key action people take in your app. Combine funnels with demographics to find opportunities to improve your user experience. Take advantage of cohorts to optimize for retention and lifetime value. Use segments to build audiences for acquisition and re-engagement. Check out our analytics developer docs and help center for videos and best…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … advertisers will not be able to get device level reporting from MMPs. On Aug. 20, the change will go into effect for all advertisers. Our recommended solution for measuring the impact of your Facebook mobile app ads is to continue to use an MMP and Facebook Analytics for Apps. We will continue to work closely with all of our measurement partners…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
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