Analytics For Ppc

  • My 4 Favorite Google Analytics Reports for PPC Optimization

    As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus only on the performance found in the advertising platforms themselves. In an effort to broaden some horizons and refresh those others who’ve travelled there before, I’m going to share my four favorite ways to use Google Analytics to he ...

    Clix Marketing PPC Blog- 28 readers -
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