Analytics Tags

  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … certainly costing you in efficiency, governance, performance and ultimately, accuracy in your resulting data sets. Here are 8 reasons why, if you haven't yet made the jump to a tag management system (TMS), now is probably the time. 1. Minimize IT Dependence Notice I didn't say "eliminate" IT dependence. The concept of a tag management solution…

    David Booth/ Marketing Land- 28 readers -
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