Analytics Tools

  • Tools Don’t Make The Marketer

    … studio. The goal wasn’t to replace the amazing audio engineers that we worked with; it was simply to get the studio closer to us to make podcasting far more convenient. We still enlist the expertise of our audio engineer from Creative Zombie Studios. Back to marketing tools. I have yet to find a tool that’s the Holy Grail. Most analytics platforms…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 7 Great Analytics Tools For Bloggers (Most Are Free)

    … in the right direction to make it even more successful. And the only way to get your hands on that valuable data is by using an analytics tool. “But analytics are so boring…” Believe me, if you’re one of those people who hates looking at charts and numbers and data, I feel your pain. I’m not a big fan of poring over analytics, personally. I’d…

    Kerilynn Engel/ Blogging Wizard- 20 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a "Genesis Integration.") Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it is worthwhile to revisit some basics around how your…

    Search Engine Landin SEO- 13 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    …-needed-a-summer-internship-and-was-"good-with-computers" to pop in the code and tell us when it's in production. And while this has certainly worked, after years of new tags and changing technologies and website redesigns and app redeployments, many organizations are now left with a bundle of band-aids that is nearly impossible to manage and is almost…

    David Booth/ Marketing Land- 19 readers -
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