Analytics Tools

  • Tools Don’t Make The Marketer

    … studio. The goal wasn’t to replace the amazing audio engineers that we worked with; it was simply to get the studio closer to us to make podcasting far more convenient. We still enlist the expertise of our audio engineer from Creative Zombie Studios. Back to marketing tools. I have yet to find a tool that’s the Holy Grail. Most analytics platforms…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 7 Great Analytics Tools For Bloggers (Most Are Free)

    … in the right direction to make it even more successful. And the only way to get your hands on that valuable data is by using an analytics tool. “But analytics are so boring…” Believe me, if you’re one of those people who hates looking at charts and numbers and data, I feel your pain. I’m not a big fan of poring over analytics, personally. I’d…

    Kerilynn Engel/ Blogging Wizard- 21 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … it is important to be aware of the many attribution models one can consider for multi-channel marketing ROI analysis and budget planning, for the purpose of this article, I will focus on the only two that matter with respect to correctly integrating your analytics platform with your SEO tools provider. Last-Touch Attribution Last-touch attribution…

    Search Engine Landin SEO- 13 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … At this point in the history of digital marketing, I think it's safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies…

    David Booth/ Marketing Land- 25 readers -
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