Analytics Tools

  • Tools Don’t Make The Marketer

    … work pretty much the same. Most email platforms work pretty much the same. Most keyword research tools work pretty much the same. Most SEO tools even work the same. Most e-commerce and content management systems work the same. There are leaders in each that stand out, of course. Regardless of the tool, though, it’s how it’s used, how the reports…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 7 Great Analytics Tools For Bloggers (Most Are Free)

    … in the right direction to make it even more successful. And the only way to get your hands on that valuable data is by using an analytics tool. “But analytics are so boring…” Believe me, if you’re one of those people who hates looking at charts and numbers and data, I feel your pain. I’m not a big fan of poring over analytics, personally. I’d…

    Kerilynn Engel/ Blogging Wizard- 20 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility…

    Search Engine Landin SEO- 13 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … At this point in the history of digital marketing, I think it's safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies…

    David Booth/ Marketing Land- 21 readers -
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