Analytics & Testing

    • PaveAI: Someone Finally Found Answers in Google Analytics!

      For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure their identity as a bot.

      Douglas Karr/ Marketing Technology Blogin Google- 21 readers -
    • 60+ Sites to Discover or Promote Startups, Apps or Tools

      Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and ...

      Douglas Karr/ Marketing Technology Blog- 21 readers -
    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that c ...

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 14 Factors Impacting Your Website Load Speed

    … We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search…

    Douglas Karr/ Marketing Technology Blogin Social- 10 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 25 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to data, analytics, channels, and customers across the enterprise. This approach provides for instant access to data wherever it lives, from different structures and sources in the enterprise. Marketers can also more easily take advantage of advanced techniques such as propensity scoring and machine learning. CDPs also simplify access to any channel…

    Marketing Technology Blog- 18 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 18 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    …. This spurs our dealers to stock that model, perhaps at a better price or quality, and create more revenue. Data is Everywhere. Use it. The digital revolution isn’t just about starting a Facebook page or running some search advertisements. The above examples represent just a few ways that you can tap into online information, and the user experience…

    Marketing Technology Blog- 20 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … and resources, but clients often come to us with neither. They want a magic bullet. Too many agencies are happy to sign them up and set expectations that they are the magic bullet, only to be fired by the client down the road for missed expectations. I see some agencies with incredible outbound sales teams that recognize this, don’t care, and just…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … that convert over the phone. Just by turning on Invoca, we immediately cut our cost per lead (CPL) in half. This is because we were able to attribute all of our phone leads to the various digital campaigns a prospect or customer interacted with before calling us. We’ve learned that nobody calls and explains the details of how they heard about us — we can…

    Marketing Technology Blogin How To's- 20 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … into your company’s DNA. While your Growth Team owns the ‘growth roadmap’, or the growth initiatives you plan on implementing within a given timeframe, everyone in the organization should feel a sense of ownership in the process. Ensure you have the right analytics and data infrastructure in place. Don’t fly blind. When starting any growth…

    Marketing Technology Blog- 24 readers -
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