Analytics & Testing

  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 17 readers -
  • Tracking Phone Calls from Organic and Paid Search

    … a few minutes on the platform we know it can accommodate our needs! Tracking Paid Search Phone Calls Tracking paid search phone calls is fairly easy since you can publish whatever phone number you’d like. Add a phone number with HostedNumbers and you’re ready to go… or are you? Within HostedNumbers, they offer robust call analytics to let you know…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 16 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 27 readers -
  • Leveraging TV to Lift Brands

    … and Account Management at Hawthorne Direct This phenomenon underscores the need for great creative and messaging that always presents the brand in a dynamic and trustworthy fashion. Marketers should explore A/B testing with product-centric creative compared with a broader branding push and then compare results accordingly. Real-World Brand Lift…

    Marketing Technology Blog- 29 readers -
  • Halting the Headaches: Why Online Forms Help Measure Your ROI

    … on a daily basis. With all of the data that pours in from multiple sources, it should be a straightforward process. After all, we’ve been told that we have more data than ever before and we’re using the best analytics tools. However, it doesn’t matter if you’re getting lots of data if it’s incomplete and inaccurate. It doesn’t matter how great…

    Marketing Technology Blog- 23 readers -
  • 14 Factors Impacting Your Website Load Speed

    … We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure…

    Douglas Karr/ Marketing Technology Blogin Google- 45 readers -
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