Analytics & Testing

  • Leveraging TV to Lift Brands

    … branding content, where the messaging discusses the merits/benefits/exclusivity/integrity of the brand as well as product benefits. Especially for marketers selling a broad range of products, they should not focus solely on one line without also discussing the core brand proposition. Introducing TV The challenge is the metric is tied to the audience’s…

    Marketing Technology Blog- 23 readers -
  • Halting the Headaches: Why Online Forms Help Measure Your ROI

    … to make sure you’re receiving the right data? Use Online Forms Online forms are a powerful tool since they can be filled out anywhere, including via smartphones, tablets or computers. If your customers are increasingly doing work on the go, so should you. The high levels of customization and flexibility mean you can create forms that help deliver…

    Marketing Technology Blog- 18 readers -
  • 14 Factors Impacting Your Website Load Speed

    … We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure…

    Douglas Karr/ Marketing Technology Blogin Google- 43 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 20 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to data, analytics, channels, and customers across the enterprise. This approach provides for instant access to data wherever it lives, from different structures and sources in the enterprise. Marketers can also more easily take advantage of advanced techniques such as propensity scoring and machine learning. CDPs also simplify access to any channel…

    Marketing Technology Blog- 24 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads…

    Marketing Technology Blog- 25 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … tailored purchasing recommendations for that user. And there’s no reason your business can’t tap into this type of data analytics, even if you run a brick-and-mortar operation. For example, we developed an algorithm with nearly 1,000 variables that helps car dealers understand the types of vehicles that their customers are most likely to buy…

    Marketing Technology Blog- 27 readers -
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