Analytics & Testing

  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … democratize the data with your team so they can learn with you. There’s no point in multiple people making the same mistake because team members are hesitant to socialize their learnings. It benefits everyone in the long run. No matter how much you read about and research growth initiatives, the fastest way to learn is to start testing your ideas. Do not paralyze yourself with doubt or fear of failure. You will fail. Accept it. Learn from it. And then do it all again. It’s the only way to grow. © 2016 DK New Media. …

    Marketing Technology Blog- 12 readers -
  • RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    … with over 30 platforms including Google Adwords, Facebook, Instagram, Bing, Twitter, Doubleclick, Google Analytics and YouTube. Ability to track and customize critical metrics including revenue, post click conversions, post view conversions and many more. Sashabot, an AI bot that lives in automated spreadsheets, answers any naturally­ phrased question regarding one’s data. Access to daily, weekly, or monthly reports via email. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is unique in that they partnered with Ditto and integrated an image recognition system to their toolset, offering brands the opportunity to monitor social mentions that may be visual without a textual mention! This advancement can be utilized several ways: Performance analysis of a sponsorship or partnership during a music, sports…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Google Analytics Launches Data Studio (Beta)

    … Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone’s talking about. Promotehour – List of the best places to submit your startup Promote Project – Showcase your creations to the world. Rate My Startup – Submit your startup to be featured. Random Startup – For every…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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