Analytics & Testing

  • ‘Tis the Season… to Benchmark Against Seasonal Trends

    … For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well despite…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • What is the ROI of a Loyal Customer?

    … the desired outcomes that your customers demand. Over the last few years, as our agile marketing journey has evolved and we evaluate the maturity of a business’ marketing – a key performance indicator that continues to stand out is customer experience. Platforms like Bolstra are putting a measurable and actionable analysis of customer journeys top…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How to Add a User to Google Analytics

    … with access. If you’re adding someone to manage Webmaster and Google Analytics, you have to enable all permissions. I’d also check the optional checkbox to notify them that they now have access. Here’s an overview video from Google that’s riduncously long given this is just a handful of clicks. Download a Sponsored Marketing Whitepaper…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • DataRobot: An Enterprise Automated Machine Learning Platform

    … Years ago, I had to do a huge financial analysis for my company to predict whether pay increases could reduce employee churn, training costs, productivity, and overall employee moral. I remember running and testing multiple models for weeks, all concluding that there would be a savings. My Director was an incredible guy and asked me to go back…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Most Popular and Necessary Tags to Deploy in Ecommerce

    … with a basic installation. Unless you integrate data to capture in your e-commerce platform, though, many more critical tags are missed. This infographic from Softcrylic details the tags you should deploy on your e-commerce home page, shopping page, product page, cart page, checkout page, and confirmation page. They also provide best practices…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • 5 Marketing Budget Mistakes to Avoid

    …. The Marketing Budget Mistakes: Beginning with Bad Data – Companies believe that 32% of their data is inaccurate Tweet This!, on average. This unreliable data, which ranges from imprecise analytics dashboards to major gaps in customer databases, connects directly to bad budget choices. Failing to Coordinate with Sales – 50% of salespeople…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
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