Analytics & Testing

    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
    • How to Measure Your Online Public Relations Effectiveness

      Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors.

      Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    … with over 30 platforms including Google Adwords, Facebook, Instagram, Bing, Twitter, Doubleclick, Google Analytics and YouTube. Ability to track and customize critical metrics including revenue, post click conversions, post view conversions and many more. Sashabot, an AI bot that lives in automated spreadsheets, answers any naturally­ phrased question regarding one’s data. Access to daily, weekly, or monthly reports via email. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing your reputation. Digimind Intelligence – offers…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • The Customer Journey and Optimove Retention Automation

    …), but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform. An interesting highlight of the product is that everything works around dynamic customer micro-segmentation. The software segments customers daily, based on the data-driven identification of rapidly-changing…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Google Analytics Launches Data Studio (Beta)

    …. Without a tool, Analytics users typically exported the data and then pushed it into spreadsheets to output standardized reports. Google Data Studio overcomes this, providing real-time access that is both direct and dynamic. Features of Google Data Studio: Connect to Google Analytics, AdWords and other data sources with ease. Unify data from…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Future Isn’t Jobless and Never Has Been

    … jobs. As I look around my office today and review our work, it’s all new! I watch and present on our AppleTV, we listen to music on our Amazon Echo, we’ve developed multiple mobile apps for clients, we have infographic programs for clients, this week we helped two major clients with complex organic search issues, I’m publishing this on a content…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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