Analytics & Testing

    • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

      Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.

      Marketing Technology Blog- 14 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads…

    Marketing Technology Blog- 12 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … tailored purchasing recommendations for that user. And there’s no reason your business can’t tap into this type of data analytics, even if you run a brick-and-mortar operation. For example, we developed an algorithm with nearly 1,000 variables that helps car dealers understand the types of vehicles that their customers are most likely to buy…

    Marketing Technology Blog- 13 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today…

    Marketing Technology Blogin How To's- 16 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … into your company’s DNA. While your Growth Team owns the ‘growth roadmap’, or the growth initiatives you plan on implementing within a given timeframe, everyone in the organization should feel a sense of ownership in the process. Ensure you have the right analytics and data infrastructure in place. Don’t fly blind. When starting any growth…

    Marketing Technology Blog- 16 readers -
  • RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    … with over 30 platforms including Google Adwords, Facebook, Instagram, Bing, Twitter, Doubleclick, Google Analytics and YouTube. Ability to track and customize critical metrics including revenue, post click conversions, post view conversions and many more. Sashabot, an AI bot that lives in automated spreadsheets, answers any naturally­ phrased question regarding one’s data. Access to daily, weekly, or monthly reports via email. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing your reputation. Digimind Intelligence…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
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