Analytics & Testing

    • DataRobot: An Enterprise Automated Machine Learning Platform

      Years ago, I had to do a huge financial analysis for my company to predict whether pay increases could reduce employee churn, training costs, productivity, and overall employee moral. I remember running and testing multiple models for weeks, all concluding that there would be a savings. My Director was an incredible guy and asked me to go back and check them one more time befo ...

      Douglas Karr/ Marketing Technology Blog- 18 readers -
    • What Is Tag Management? A List of Enterprise Tag Management Systems

      Verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common term throughout the i ...

      Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How to Add a User to Google Analytics

    … with access. If you’re adding someone to manage Webmaster and Google Analytics, you have to enable all permissions. I’d also check the optional checkbox to notify them that they now have access. Here’s an overview video from Google that’s riduncously long given this is just a handful of clicks. Download a Sponsored Marketing Whitepaper…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … Demographics lets you filter your website audience by 8 individual professional dimensions, including: Job title Industry Job seniority Job function Company Company size Location Country Website Demographics will allow you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … in isolation with no wider connection to strategy; data may be mishandled, incorrectly inputted due to human error, or stored in different formats and in separate locations. Lack of communication too plays a key role in keeping what should be a cohesive connected department apart. Today, marketing is powered by technology. Even if you don’t recognise your…

    Marketing Technology Blog- 23 readers -
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