Analytics - Page 2

  • Google Analytics Campaign Tagging Disasters In The Wild: An Exposé

    … yourself, “Why can’t she let this go?” Why? I’ll tell you why. Because campaign tagging is the number one cause I see for serious issues in Google Analytics audits. You might ask yourself, in followup, “Then why would she keep writing about this since campaign tagging disasters are her job security?” Yeah, I don’t really have an answer…

    Annie Cushing/ Annielytics- 8 readers -
  • 6 Tips for Landing Your Dream Analytics Internship

    … Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place. Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data. Along with those characteristics, I’ve got…

    SEER Interactive- 14 readers -
  • 3Q’s 2018 Predictions: Decision Sciences

    … As we head full-steam into 2018, our experts look ahead to the next 12 months and dish up some well-informed predictions on industry trends and shifts. Today’s predictions come from our Decision Sciences experts, Feliks Malts (VP of Decision Sciences) and Jack Palmer (Associate Director of Decision Sciences): 1. We’re going to see more MarTech…

    3Q Digital- 12 readers -
  • How to Do Behavior Analysis for Optimum Content Marketing Results

    … Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know…

    The Blog Herald- 14 readers -
  • A Beginner’s Guide and Tutorial for Google Data Studio

    … Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio. The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and provides…

    SEER Interactivein Google- 12 readers -
  • Bounce rate: Important metric or junk data?

    …For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into context to give it greater meaning. Please visit Marketing Land for the full article. …

    Alan K'necht/ Marketing Land- 12 readers -
  • A 180 of Google Analytics 360

    … Manager DoubleClick for Publishers DoubleClick Search. The free version of analytics offers a great basic integration set: AdWords, AdSense, Search Console and DoubleClick AdExchange. However, if your company dabbles in programmatic the level of data available to be passed across the analytics and Double Click platform is unprecedented. You can…

    PPC Heroin Paid Search EMail Google- 16 readers -
  • 3 Unique SEO Metrics to Investigate

    … a metric you can just pull out of Google Analytics, but there are a number of crawlers on the market that should be able to give you at least a good approximation of this number (including Stone Temple’s proprietary crawler that we use with our clients). Ideally you’ll be using a crawler that follows robots.txt instructions for Googlebot and keeps…

    Stone Temple Consultingin SEO- 23 readers -
  • How To Avoid Web Analytics ‘Analysis Paralysis’ & Spend More Time Making Optimization Wins

    …. Take this Google Analytics data for example… When you start digging through your typical analytics packages, you’ll end up several pages deep, looking at listed data like what is shown above. Not always helpful, right? What happens when I look at visual website analytics? This is a... The post How To Avoid Web Analytics ‘Analysis Paralysis’ & Spend More Time Making Optimization Wins appeared first on The Daily Egg. …

    Sean Work/ The Daily Egg- 19 readers -
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