Analytics - Page 3

  • Bounce rate: Important metric or junk data?

    …For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into context to give it greater meaning. Please visit Marketing Land for the full article…

    Alan K'necht/ Marketing Land- 12 readers -
  • A 180 of Google Analytics 360

    … A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around in analytics platforms. For the past year I’ve had…

    PPC Heroin Paid Search EMail Google- 16 readers -
  • 3 Unique SEO Metrics to Investigate

    … a metric you can just pull out of Google Analytics, but there are a number of crawlers on the market that should be able to give you at least a good approximation of this number (including Stone Temple’s proprietary crawler that we use with our clients). Ideally you’ll be using a crawler that follows robots.txt instructions for Googlebot and keeps…

    Stone Temple Consultingin SEO- 23 readers -
  • How To Avoid Web Analytics ‘Analysis Paralysis’ & Spend More Time Making Optimization Wins

    …. Take this Google Analytics data for example… When you start digging through your typical analytics packages, you’ll end up several pages deep, looking at listed data like what is shown above. Not always helpful, right? What happens when I look at visual website analytics? This is a... The post How To Avoid Web Analytics ‘Analysis Paralysis’ & Spend More Time Making Optimization Wins appeared first on The Daily Egg. …

    Sean Work/ The Daily Egg- 19 readers -
  • Analytics: 5 tips to measure your Black Friday success

    … campaign was a success? Which steps do you need to take to make sure you can measure that success in Google Analytics? Read this post to find out! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Black Friday extras You’re probably going to do something special during BFCM weekend…

    Yoast- 12 readers -
  • The Benefits of Using Google Analytics 360 vs Google Analytics

    … Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there…

    SEER Interactive- 10 readers -
  • Deck the halls with boughs of data

    …How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Please visit Marketing Land for the full article…

    Marketing Land- 6 readers -
  • How to Find Quick Win Opportunities in Google Analytics

    … This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something you can move…

    Michael Wiegand/ Portent, Incin Google How To's- 12 readers -
  • How to Clean Up Query Parameters in Google Analytics

    …=nextsteps&code=a123&x=a009 If you have ever been in the Google Analytics’ Content reports, it’s highly likely you have noticed what a pain these parameters can be. The number of pages in these reports can multiply with the addition of only a few query parameters, leading to issues that range from annoying an analyst to problematic for your…

    SEER Interactive- 13 readers -
  • Top 5 Analytics Add-Ons for Google Chrome

    … Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: If we look at digital analysts specifically: Surveys have confirmed what most people believe: Google Chrome users tend to be younger, and digital analytics jobs tend to skew towards a younger age group as well Digital…

    SEER Interactivein Google- 8 readers -
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