Analytics - Page 35

  • Why Social Insights Aren’t Enough

    … Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating…

    Mary C. Long/ AllFacebook- 19 readers -
  • Six ways you can watch your competitors watching you

    … everything is measurable is there anything we can learn from them while they are trying to learn from us? Firstly to be able to achieve the following we will need our competitor’s IP address. This is most likely not the IP address of their web server, but the IP address of their office / home. If your competitor is medium to large in scale then it’s likely…

    Search Engine Watch- 22 readers -
  • How We Used Crazy Egg To Grow Our Analytics Startup

    … When you’re a bootstrapped startup, moving fast and being efficient with your limited resources is your way of life – it can often seem like delay equals death, with very little room for error. In situations like this, having to make decisions in the absence of clear data, or with ambiguous insights from analytics can be pretty scary – sometimes…

    The Daily Eggin How To's- 20 readers -
  • LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 28 readers -
  • From insight to action: 3 common pitfalls and strategies for more actionable data

    … for the marketing team to easily access those insights, integrate them into different channels, and measure real-time results. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Land- 17 readers -
  • How to Optimize Your Instagram Posting Schedule

    … Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To maximize engagement, you need a smart posting schedule. In this article, you’ll discover how to improve your visibility in the Instagram news feed. Discover how to optimize your posting schedule on Instagram. #1: Find Out When…

    Kristi Hines/ Social Media Examinerin Social How To's- 15 readers -
  • 3 Ways to Measure Your Social Media Results Using Hootsuite

    … Are you managing your social media accounts with Hootsuite? Do you know you can use their dashboard for reporting? Using one tool to manage and report on your social media activities can save you valuable time. In this article, you’ll discover how to run social media reports inside Hootsuite. Discover three ways to use Hootsuite to measure…

    Social Media Examinerin Social- 37 readers -
  • 3 Benefits of User Generated Content

    … online content about them. If you find yourself in such a situation, we have an article that provides you with 5 Tips That Can Encourage User Generated Content. Integrating UGC will not only provide you with media you can share on your own sites (with expressed permission by the poster), but also provide your online image with a sense of authenticity. The post 3 Benefits of User Generated Content appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social Content- 18 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 38 readers -
  • Facebook Begins Prefetching to Improve Mobile Site Speed

    … Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • How to analyze full-funnel B2B performance

    … In most B2B cases, analysis isn’t as cut and dry as tracking the initial conversion or revenue generated from the website. Further tracking must be done as multiple conversion points must be reached for B2B clients to finalize their sale. We work with many B2B clients to analyze full-funnel performance on two fronts: developing a […] The post How to analyze full-funnel B2B performance appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
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