Analytics - Page 4

  • Analytics basics: Which posts and pages perform best

    …, I’m going to show you where to look at in Google Analytics to see how your pages and posts perform. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info The behavior tab Let’s start with the Google Analytics tab that brings insight into your pages and posts. On the lefthand side, you…

    Yoast- 16 readers -
  • Check your site’s SEO yourself

    … now » Info My traffic dropped! We’ve seen quite a few clients who claimed to see a drop in their traffic. On investigation, we couldn’t find any such drop anywhere. When checking your traffic, there’s only one place you need to go: Google Analytics. However, using Google Analytics isn’t exactly straightforward, so let me tell you where to look…

    Michiel Heijmans/ Yoast- 19 readers -
  • Turning ‘Time on Site’ from a Vanity Metric to an Actionable One

    … on site is may be misleading. Average time on site or average session/visit duration, on the surface, appear to be straightforward metrics representing the average total amount of time a user spent on site during a given visit, right? While this is true, it can be misleading due to the way it’s calculated in both Google Analytics and Adobe Analytics…

    SEER Interactive- 6 readers -
  • Beyond Google Analytics: 10 SEO analytics and reporting tools

    … Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available data, countless online tracking tools…

    Search Engine Watch- 10 readers -
  • Evolving past last-click attribution in paid search

    … “Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we…

    Mike O'brien/ Search Engine Watchin Paid Search- 11 readers -
  • The SEO ‘do more with less’ cookbook

    …How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Please visit Marketing Land for the full article. …

    Marketing Landin SEO- 6 readers -
  • Marketing 101: What is a unique visitor?

    …Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. Read on to learn more about using analytics to better understand how your customers are interacting with your site, and how frequently they are doing so.…

    MarketingSherpa Blog- 12 readers -
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