Analytics

  • 2018 Digital Marketing Predictions From: Lotame’s Andy Monfried

    … We’re rounding out 2017 with a series that looks ahead to our next 12 months and features insights from our top partners. Today’s expert: Lotame Founder & CEO Andy Monfried. What is the most exciting thing that happened to your company in 2017? 2017 was a big year for Lotame, and one of the most exciting things that […] The post 2018 Digital…

    3Q Digital- 14 readers -
  • Interactive Data Visualization Tutorial with D3.js

    … What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data. D3 solves a prime problem for many developers and analysts: efficient manipulation of documents…

    SEER Interactive- 13 readers -
  • How the latest Google Analytics updates will benefit marketers

    … Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google…

    Search Engine Watchin Google How To's- 13 readers -
  • Measure Marketing Impact with Google Attribution 360

    … Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum. Her first visit came…

    SEER Interactive- 11 readers -
  • RStudio for PPC: A Beginner’s Intro

    … which is great for developing projects and working through a new analysis. But I like Excel! RStudio Pros and Cons Pros: Pulls data quickly (can pull large quantities of data) Can link directly to Google Analytics and AdWords Can pull directly from Google Sheets, or an Excel / CSV file Generate graphs with simple lines of code Repeatable…

    Rachael Law/ PPC Heroin Paid Search- 11 readers -
  • Google Marketing Attribution (Finally!) Explained

    … other models of attribution that users can stack against it in the Model Comparison Tool. In Google Analytics, navigate to Conversions > Attribution > Model Comparison Tool. Here you can directly compare these models of digital marketing attribution. Applying any one of these different models to your data can only be done in the tool…

    SEER Interactive- 10 readers -
  • Three Killer Skills Professional Writers Need to Succeed in 2018

    … What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we Read More... The post Three Killer Skills Professional Writers…

    Copyblogger- 9 readers -
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