• Google Data Studio removes 5 free reports limitation

    … If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360…

    Ginny Marvin/ Marketing Landin Google- 60 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure…

    Douglas Karr/ Marketing Technology Blogin Google- 49 readers -
  • 7 Ways to Make Google Analytics Dashboards Sexier

    … Google Analytics has offered users some kind of dashboarding option since its inception. You can get to them by navigating to the Customization section in the left navigation bar, and choosing Dashboards. To get started, click the red Create button in the upper-left corner of the screen. You can access a number of dashboards from the Google…

    Annie Cushing/ Annielyticsin Social Google- 44 readers -
  • Machine learning is marketing’s future

    … accessible tomorrow — just look at the GPS system, or drones. We’re seeing this now with marketing technologies. Machine learning has made it so that marketing automation platforms can be predictive — able to learn, think and act without explicit instructions. The result: more precise, efficient marketing that adapts to the journeys customers travel…

    Marketing Land- 43 readers -
  • Google Analytics remarketing lists go cross-device May 15

    Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display Network. Starting May 15, audience lists created in Google Analytics will start using that data. Google has started showing the following alert in Google Analytics: Starting May 15, 2017, all properties using Remarketing with Google Analytics w ...

    Ginny Marvin/ Marketing Land- 41 readers -
  • The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

    … Instagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are after essential for answering your…

    Buffer Blogin Social- 40 readers -
  • Perfecting your goals in Google Analytics

    … There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum…

    Yoastin Google- 39 readers -
  • 5 Snapchat Metrics to Improve Your Snapchat Marketing

    … Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. by Sweta…

    Social Media Examiner- 38 readers -
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