Anatomy Of A Growth Marketer

  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … the biggest challenge of being a growth marketer? Prioritization and time management. It’s something that not all growth marketers are good at but it’s core to successful growth. You need to be really good at knowing what to prioritize and what to focus on. When you decide to do something, it means you’re also deciding not to do something else…

    Nanigans- 14 readers -
  • Anatomy of a Growth Marketer: Gina Han, Peloton

    … From its humble beginnings on Kickstarter to $100 million in funding last year, Peloton is gearing up to revolutionize at-home workouts. An addictive combination of cutting edge equipment, immersive live classes, and social networking has already prompted The New York Times to declare Peloton a “cult favorite.” What’s it like to work at a fast…

    Nanigansin Social- 12 readers -
  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 14 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    … can be, we actually interact a lot with everyone at Dashlane! For example, we have stand-ups every morning and bi-weekly Town Halls, so everyone is always aware at a high level of what other teams are doing, such as product updates and new features. The advertising team works most closely with the Analytics and Creative teams. We work…

    Nanigans- 15 readers -
  • Anatomy of a Growth Marketer: Ankita Singh, Trendin

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Trendin is an online retail store for Indian shoppers, featuring brand names like Allen Solly, Pantaloons, and People. Catering to every demographic and covering a wide array of price points from mass-market to luxury, the fashionwear…

    Nanigansin Affiliate- 21 readers -
  • Anatomy of a Growth Marketer: Aranya Choudhury, Hopscotch.in

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Hopscotch.in is an eCommerce portal for Indian moms, selling baby and children’s apparel, shoes and other related products. Launched in October 2012, the online store was co-founded by two Harvard Business School alumni who previously…

    Nanigans- 13 readers -
  • Anatomy of a Growth Marketer: Ben Moscatello, Storm8

    … campaigns and collaborate closely with our analytics team. Data is the foundation of what we do in UA; it really drives everything. To that end, I’ve worked extensively on LTV prediction methodology, as well as measuring organic attach rates and collaborating on other reporting tools. We focus on a network approach, so we’re constantly developing…

    Nanigans- 27 readers -
  • Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

    … will work with us to run social CRM campaigns as well as our other Online Acquisition channels (e.g. SEM, SEO, Display, Affiliates). Our Data Analytics team help analyse the true, long-term value of our campaigns and the customers that we acquire. What is your favorite Nanigans software feature? Versatile reporting views. Being able to quickly look…

    Nanigans- 13 readers -
  • Anatomy of a Growth Marketer: Nina Komm, Joss & Main

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under…

    Nanigansin Affiliate- 16 readers -
  • Anatomy of a Growth Marketer: Dae Son, DraftKings

    …. There’s never a moment where we’re satisfied with the message that we have out to our users. Every day we’re trying out new creative, testing new concepts. What does a typical day look like for you at DraftKings? The most important part of the day is really the analytics side of things, because you’re always looking at your test results. Should you…

    Nanigans- 14 readers -