Anatomy Of A Growth Marketer

  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work…

    Nanigans- 19 readers -
  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … advertising. How can companies engage and develop in-house advertising talent like yours? I think allowing visibility into all parts of the business is something Rent the Runway does really well. As an acquisition marketer, this gives me a ton of ideas and material to work with when developing messaging for our campaigns. Understanding the issues…

    Nanigans- 23 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 15 readers -
  • Anatomy of a Growth Marketer: Gina Han, Peloton

    … From its humble beginnings on Kickstarter to $100 million in funding last year, Peloton is gearing up to revolutionize at-home workouts. An addictive combination of cutting edge equipment, immersive live classes, and social networking has already prompted The New York Times to declare Peloton a “cult favorite.” What’s it like to work at a fast…

    Nanigansin Social- 16 readers -
  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 16 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    …? The endless combinations of attributes that I can analyze! I’m a big nerd and anything resembling an Excel pivot table is like a sandbox for me. The ability to dig in as deep as I want into the rich data that Nanigans offers is amazing. I can, and do, look at different geos by hour, creative messaging by demographic groups. The ability to dig in as deep…

    Nanigans- 21 readers -