Anchor Text

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages.
Posts about Anchor Text
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 11 readers -
  • Seven ways to avoid content cannibalization

    … into the matter of internal site cannibalization, SEMrush recently hosted an in-depth discussion about the subject with an industry expert – Dawn Anderson, lecturer in digital and search marketing, researcher and international SEO consultant. Based on our talk, we have outlined seven ways to avoid internal site cannibalization. 1) Internal linking Cause…

    Search Engine Watchin SEO Content- 30 readers -
  • Google Trusts Links Less After Anchor Text is Changed

    … Google Trusts Links Less After Anchor Text is Changed July 1, 2014 at 8:52 pm PST By Jennifer Slegg It is not unusual for webmasters to tweak anchor text in order to either diversify anchor text or change keywords for higher SEO value. But SEOs might want to take the extra time and ensure the anchor text is correct from the start, as well…

    Jennifer Slegg/ The SEM Postin Google- 24 readers -
  • Does Google look at anchor text in internal links?

    … of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on. Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions…

    Graham Charlton/ Search Engine Watchin Google- 21 readers -