Anchor Text

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages.
Posts about Anchor Text
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 9 readers -
  • Seven ways to avoid content cannibalization

    … into the matter of internal site cannibalization, SEMrush recently hosted an in-depth discussion about the subject with an industry expert – Dawn Anderson, lecturer in digital and search marketing, researcher and international SEO consultant. Based on our talk, we have outlined seven ways to avoid internal site cannibalization. 1) Internal linking Cause…

    Search Engine Watchin SEO Content- 18 readers -
  • Google Trusts Links Less After Anchor Text is Changed

    … Google Trusts Links Less After Anchor Text is Changed July 1, 2014 at 8:52 pm PST By Jennifer Slegg It is not unusual for webmasters to tweak anchor text in order to either diversify anchor text or change keywords for higher SEO value. But SEOs might want to take the extra time and ensure the anchor text is correct from the start, as well…

    Jennifer Slegg/ The SEM Postin Google- 16 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 15 readers -
  • 7 Indispensable (and Free!) Website Graders and Content Scores

    … You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. If it’s free and simple, count me in. I’ve bookmarked…

    Kevan Lee/ Search Engine Journalin Content- 16 readers -
  • How To Escape the Google Penalty Box

    … often recommend creating a custom 404-error page, in the event a visitor clicks on a broken URL rather than leave them hanging. You can then direct them to high converting pages or add a search box to your website. Here’s some design inspiration. Of course, I hope you are using Raven’s Site Auditor to identify any on-site technical SEO issues…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 29 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … that in 2014, there were going to be fewer announced updates from Google. And he was correct. Looking at Moz’s change history, there were 13 updates announced in 2014 compared to 17 in 2013. Google have continued to make changes to their algorithm, including “Pigeon” that was released July 24th last year. It was the biggest update on local search results…

    Jo Turnbull/ State of Digitalin SEO- 27 readers -
  • 4 AdSense Alternatives Every Webmaster Should Use

    … generates links to different ads based on the phrases that are used as anchor text. This is indeed a great complement to AdSense that normally features ad blocks on header, sidebar, and footer of a site - places in a page where visitors don’t look for information. With contextual links in the body of a post, there’s a great chance that visitors…

    Blogtrepreneur- 36 readers -
  • An Insider’s View on Bloggers, Sponsored Content and Ethics

    … have feedback for them, too. I’ll be happy to pass word. The disclosure should answer two questions: What’s in for the reader? Why does the blogger trust the advertiser? Cormac at IBeacon Blog advises the use of a shareable disclosure policy. “Generally, I’d try to avoid spammy anchor text – simply because in the long run it’s most likely going…

    Relevancein Content- 18 readers -
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