Anchor Text

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages.
Posts about Anchor Text
  • Seven ways to avoid content cannibalization

    … within the hierarchy of your pages. If you use the latter, you can launch a simple site audit, which will automatically check your domain for duplicate links and tags, and even provide some suggestions for improvement. 2) Anchor text inconsistency Cause: Overuse of keywords with anchors that refer to the wrong page, which creates spam within your own…

    Search Engine Watchin SEO Content- 23 readers -
  • Google Trusts Links Less After Anchor Text is Changed

    … as stop the practice of sending emails requesting anchor text be changed on other sites (or change that anchor text within your own backlink network), because it seems that Google views changing anchor text as suspicious and a reason to trust a link less. Pedro Dias, who was a member of the search quality team at Google for over five years, tweeted…

    Jennifer Slegg/ The SEM Postin Google- 18 readers -
  • Does Google look at anchor text in internal links?

    … of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on. Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions…

    Graham Charlton/ Search Engine Watchin Google- 17 readers -
  • 7 Indispensable (and Free!) Website Graders and Content Scores

    … You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. If it’s free and simple, count me in. I’ve bookmarked…

    Kevan Lee/ Search Engine Journalin Content- 16 readers -
  • How To Escape the Google Penalty Box

    … in a way that makes sense to a visitor. Do not use exact match anchor text for this. Vary the text and include words that match what visitors will read when they click on the link and arrive at the destination page. Alternatively, create both an HTML sitemap and upload an XML sitemap to Google. Question: The problem is my client wants the current…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 31 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … friendly label in the mobile search results. Google are now displaying text label under the URL in the snippet that says “mobile-friendly” to help mobile searchers know what sites are mobile-friendly against ones that are not. Google are also experimenting with a new algorithm for these mobile friendly websites. Conclusion 2014 has been a busy…

    Jo Turnbull/ State of Digitalin SEO- 28 readers -
  • 4 AdSense Alternatives Every Webmaster Should Use

    … generates links to different ads based on the phrases that are used as anchor text. This is indeed a great complement to AdSense that normally features ad blocks on header, sidebar, and footer of a site - places in a page where visitors don’t look for information. With contextual links in the body of a post, there’s a great chance that visitors…

    Blogtrepreneur- 37 readers -
  • An Insider’s View on Bloggers, Sponsored Content and Ethics

    … Content Distribution, Native Advertising, Paid Media I’m a freelancer and a business owner, but I’m also a sponsored blogger. I have been since 2007 when, as a 22 year-old comic art academy student, I decided to give paid blogging a try and perhaps make a few dozen bucks a month to spend on domain names and cellphone credit. A good idea…

    Relevancein Content- 20 readers -
  • 15 Ecommerce Resolutions for 2015: Part 1

    To kick off the new year, we’ve got a 3-part series covering the 15 ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Dig in! 1. Tune your performance It’s no secret that as websites add more cool features, pages get bigger and thus, get slower. Radware observes top ecommerce sites are 21% slower than a year ago (50% taking longer than 10s to load!), wit ...

    Linda Bustos/ Get Elastic- 43 readers -
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