Anchor Text

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages.
Posts about Anchor Text
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 10 readers -
  • Seven ways to avoid content cannibalization

    … within the hierarchy of your pages. If you use the latter, you can launch a simple site audit, which will automatically check your domain for duplicate links and tags, and even provide some suggestions for improvement. 2) Anchor text inconsistency Cause: Overuse of keywords with anchors that refer to the wrong page, which creates spam within your own…

    Search Engine Watchin SEO Content- 25 readers -
  • Google Trusts Links Less After Anchor Text is Changed

    … Google Trusts Links Less After Anchor Text is Changed July 1, 2014 at 8:52 pm PST By Jennifer Slegg It is not unusual for webmasters to tweak anchor text in order to either diversify anchor text or change keywords for higher SEO value. But SEOs might want to take the extra time and ensure the anchor text is correct from the start, as well…

    Jennifer Slegg/ The SEM Postin Google- 21 readers -
  • Does Google look at anchor text in internal links?

    … of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on. Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions…

    Graham Charlton/ Search Engine Watchin Google- 21 readers -
  • 7 Indispensable (and Free!) Website Graders and Content Scores

    … opportunities you give a reader to clickthrough to an optimized landing page, the better off you’ll be for growing your list and collecting leads. Recommendations for the Buffer blog: Use @media queries or a mobile stylesheetSet up marketing automation The free Nibbler test looks at a laundry list of site and blog characteristics—more than 24 high…

    Kevan Lee/ Search Engine Journalin Content- 20 readers -
  • How To Escape the Google Penalty Box

    … in a way that makes sense to a visitor. Do not use exact match anchor text for this. Vary the text and include words that match what visitors will read when they click on the link and arrive at the destination page. Alternatively, create both an HTML sitemap and upload an XML sitemap to Google. Question: The problem is my client wants the current…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 39 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … Enge was also correct in his prediction last year that “Guest Posting Takes a Visible Hit”. Guest blogging in the format it used to be has certainly changed. Eric mentioned there will be more action against sites that use rich anchor text and low relevance posts will also be affected. , but it is now more of a brand building exercise. People…

    Jo Turnbull/ State of Digitalin SEO- 34 readers -
  • 4 AdSense Alternatives Every Webmaster Should Use

    … generates links to different ads based on the phrases that are used as anchor text. This is indeed a great complement to AdSense that normally features ad blocks on header, sidebar, and footer of a site - places in a page where visitors don’t look for information. With contextual links in the body of a post, there’s a great chance that visitors…

    Blogtrepreneur- 42 readers -
  • An Insider’s View on Bloggers, Sponsored Content and Ethics

    … have feedback for them, too. I’ll be happy to pass word. The disclosure should answer two questions: What’s in for the reader? Why does the blogger trust the advertiser? Cormac at IBeacon Blog advises the use of a shareable disclosure policy. “Generally, I’d try to avoid spammy anchor text – simply because in the long run it’s most likely going…

    Relevancein Content- 23 readers -
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