Anchor Text

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages.
Posts about Anchor Text
    • Seven ways to avoid content cannibalization

      There’s currently a lot of discussion about how to improve your domain’s SEO. Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization. Why should we care? SEO experts and digital marketers have long been contemplating whether or n ...

      Search Engine Watchin SEO Content- 8 readers -
  • Google Trusts Links Less After Anchor Text is Changed

    … as stop the practice of sending emails requesting anchor text be changed on other sites (or change that anchor text within your own backlink network), because it seems that Google views changing anchor text as suspicious and a reason to trust a link less. Pedro Dias, who was a member of the search quality team at Google for over five years, tweeted…

    Jennifer Slegg/ The SEM Postin Google- 13 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 9 readers -
  • 7 Indispensable (and Free!) Website Graders and Content Scores

    … directoriesFix code validation errorsChoose descriptive anchor text WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic. They’ve got just about everything covered here. The final result is a score on a scale of 1 to 100 and a report that you can download as a pdf or slides to share with your…

    Kevan Lee/ Search Engine Journalin Content- 16 readers -
  • How To Escape the Google Penalty Box

    … in a way that makes sense to a visitor. Do not use exact match anchor text for this. Vary the text and include words that match what visitors will read when they click on the link and arrive at the destination page. Alternatively, create both an HTML sitemap and upload an XML sitemap to Google. Question: The problem is my client wants the current…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 26 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/seo-predictions-for-2014/ Search Engine Watch Moz Fewer Announced Updates from Google One of the predictions of 2014 on the Searchmetrics blog was from from Johnny Lis. He predicted in his post…

    Jo Turnbull/ State of Digitalin SEO- 17 readers -
  • 4 AdSense Alternatives Every Webmaster Should Use

    … generates links to different ads based on the phrases that are used as anchor text. This is indeed a great complement to AdSense that normally features ad blocks on header, sidebar, and footer of a site - places in a page where visitors don’t look for information. With contextual links in the body of a post, there’s a great chance that visitors…

    Blogtrepreneur- 31 readers -
  • An Insider’s View on Bloggers, Sponsored Content and Ethics

    … Content Distribution, Native Advertising, Paid Media I’m a freelancer and a business owner, but I’m also a sponsored blogger. I have been since 2007 when, as a 22 year-old comic art academy student, I decided to give paid blogging a try and perhaps make a few dozen bucks a month to spend on domain names and cellphone credit. A good idea…

    Relevancein Content- 15 readers -
  • The Google Ruleset For Link Building

    … results over the past menu years, Google comes down hard on link building. The Google Penguin update has been penalising numerous sites over the past for their link building activity. Here is a list of link schemes that Google specifically outlawed as bad behaviour. Buying Or Selling Links That Pass Pagerank The exchange of money for links, exchanging…

    Barrie Smith/ Search Engine People Blogin SEO Google- 3 readers -
  • SEO Tactics for 2015

    … current content. Conventional Keyword Phrases The Hummingbird update in 2013 brought many changes to understand how keywords were interpreted by Google. It focused on the collective meaning of a sentence, phrase or question rather than on individual characters. This brought on a few key changes such as ensuring anchor text linking back…

    Nishant Prajapati/ Growmapin SEO- 21 readers -
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