Anchor Text

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages.
Posts about Anchor Text
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  • Old Is Not Always Gold: Outdated SEO Strategies You Should No Longer Use

    … As we are nearing the end of 2017, the SEO industry has seen some new trends and practices over the past few months. These new trends and updates have helped change how link building and SEO strategies are being developed. These new SEO trends and practices have made SEO improve in quality, making sure that internet users are able to access…

    SEO Hacker Blogin SEO- 18 readers -
  • Best practices for anchor text optimization in 2018

    … professionals and marketers take advantage of the gaps, pushing up SERPs with gray-hat anchor text practices (e.g. targeted anchor texts, lower-quality link-building), and then get penalized for doing so. When it comes to the relationship between anchor texts and Google Penguin updates, the rule of thumb is simple: Follow Google’s guidelines…

    Search Engine Watchin SEO- 7 readers -