Anchoring Bias

  • 3 Rules of Psychology in Sales and Marketing

    … cheap can mean you’re not trustworthy) can impact the purchase decision. Cognitive bias influences purchase decisions – fear of failure, uncomfortableness with change, belonging, and positive outlooks will dramatically bring people to a close. Case studies are a great example of this – spotlighting the best performing clients that you have…

    Douglas Karr/ Marketing Technology Blog- 13 readers -