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… enough, and the audience is happy, why not?” And as it turns out, brands aren’t the only companies sniffing around for deals. Media companies are also ready for change. Many are looking outside of advertising and subscription revenue, and some publishers are even actively seeking corporate support. Men’s digital powerhouse Thrillist Media Group…
…, but once they sign, they don’t feel as though they’re receiving help or getting ancillary revenue streams. They’re giving up anywhere from 5 to 40 percent of their revenue to feel like that. And it’s not always clear how large those revenue streams actually are, right? Transparency is a huge issue. There are loads of nebulous operating expenses…
Often times people argue that PPC conferences are too expensive to attend, and the return is not worth the investment. Between the price of admission, travel, and hotel, costs for just one employee can be thousands. Additionally, the presentations are usually posted to SlideShare and are recapped by search engine news sites. While I appreciate this thinking, I disagree with it.