Ancillary Revenue

In the airline industry, ancillary revenue is revenue from non-ticket sources, such as baggage fees and on-board food and services, and has become an important financial component for low-cost carriers (LCCs) in Europe, the United States and other global regions.[citation needed] Ancillary revenue has been defined as, “Revenue beyond the sale of tickets that are generated by direct sales to passengers, or indirectly as a part of the travel experience.” Ancillary revenue has been further defined to include these categories: à la carte features, commission-based products, and frequent flier activities.
Posts about Ancillary Revenue
  • Build it? Buying Niche Media May be Better

    … acquired Thrillist for $10 million. “This is a win-win for Thrillist and JackThreads … we see e-commerce as an exciting ancillary revenue stream with lots of potential,” CEO Ben Lerer said at the time of acquisition. Four years later, JackThreads has over 5 million members and the Thrillist Media Group has annual product sales over $100 million…

    Content Marketing Institute- 9 readers -
  • The Hidden Benefits of PPC Conferences

    … Often times people argue that PPC conferences are too expensive to attend, and the return is not worth the investment. Between the price of admission, travel, and hotel, costs for just one employee can be thousands. Additionally, the presentations are usually posted to SlideShare and are recapped by search engine news sites. While I appreciate…

    Matt Umbro/ PPC Heroin Paid Search Facebook Twitter- 3 readers -
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