Ancillary Revenue

In the airline industry, ancillary revenue is revenue from non-ticket sources, such as baggage fees and on-board food and services, and has become an important financial component for low-cost carriers (LCCs) in Europe, the United States and other global regions.[citation needed] Ancillary revenue has been defined as, “Revenue beyond the sale of tickets that are generated by direct sales to passengers, or indirectly as a part of the travel experience.” Ancillary revenue has been further defined to include these categories: à la carte features, commission-based products, and frequent flier activities.
Posts about Ancillary Revenue
  • Build it? Buying Niche Media May be Better

    … enough, and the audience is happy, why not?” And as it turns out, brands aren’t the only companies sniffing around for deals. Media companies are also ready for change. Many are looking outside of advertising and subscription revenue, and some publishers are even actively seeking corporate support. Men’s digital powerhouse Thrillist Media Group…

    Content Marketing Institute- 8 readers -
  • The Hidden Benefits of PPC Conferences

    Often times people argue that PPC conferences are too expensive to attend, and the return is not worth the investment. Between the price of admission, travel, and hotel, costs for just one employee can be thousands. Additionally, the presentations are usually posted to SlideShare and are recapped by search engine news sites. While I appreciate this thinking, I disagree with it.

    Matt Umbro/ PPC Hero- 3 readers -
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