Ancillary Revenue

In the airline industry, ancillary revenue is revenue from non-ticket sources, such as baggage fees and on-board food and services, and has become an important financial component for low-cost carriers (LCCs) in Europe, the United States and other global regions.[citation needed] Ancillary revenue has been defined as, “Revenue beyond the sale of tickets that are generated by direct sales to passengers, or indirectly as a part of the travel experience.” Ancillary revenue has been further defined to include these categories: à la carte features, commission-based products, and frequent flier activities.
Posts about Ancillary Revenue
  • Build it? Buying Niche Media May be Better

    … acquired Thrillist for $10 million. “This is a win-win for Thrillist and JackThreads … we see e-commerce as an exciting ancillary revenue stream with lots of potential,” CEO Ben Lerer said at the time of acquisition. Four years later, JackThreads has over 5 million members and the Thrillist Media Group has annual product sales over $100 million…

    Content Marketing Institute- 9 readers -
  • The Hidden Benefits of PPC Conferences

    … of clients if they would be interested in testing. They were, and we started to see ancillary revenue. Eventually, the platform started to offer Dynamic Remarketing and more clients signed up. All it took was a five-minute conversation with John to spawn a new, profitable endeavor for my clients. These are only two examples of off the cuff…

    Matt Umbro/ PPC Heroin Paid Search Facebook Twitter- 3 readers -
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