Andrew Osmak

  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … the limit for what you can tell. And it’s even beyond attribution. I think a lot of marketers think of call analytics firms as just “You have a phone number in your advertising, and therefore you need to do call analytics and it’s an input into what you do. But any phone call that comes in delivers a level of data, and when you’re processing tens…

    David Hirschman/ Street Fight- 8 readers -
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