Andrew Shotland

  • Why Local Search Is the Key to Groupon’s Turnaround

    … At Groupon, a future beyond daily deals may rest on the company’s ability to make sense of a technology that preceded it: search. As executives look to wean the company off an increasingly challenging email marketing strategy and reposition it as a marketplace that shoppers chose to visit, the Chicago-based company has invested considerably…

    Steven Jacobs/ Street Fightin EMail- 14 readers -
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