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Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect ...
… with how the mobile experience differs from desktop. Here, I’ll be giving a sneak peek into the ways Favell and other expert contributors recommend using search tools to plan out your m-commerce strategy. Keyword research and understanding your audience Carrying out keyword research is useful for far more than just SEO. In fact, keyword research…