Andy Sernovitz

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …) and Invisible Influencers (2016) have spread these ideas. It’s also gained traction due the work of Lee Odden. While “influencer marketing” is relatively new it’s really an extension of word of mouth marketing. One of its key proponents was Andy Sernovitz, author of Word of Mouth Marketing who transformed WOMMA into a viable business association…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • 13 Hot Marketing Tips To Set Off Fireworks

    … of organic and paid tactics. Social media marketing leverages the power of social media platforms to extend an organization’s reach. Word of Mouth (aka WOM or viral) marketing aims to get potential customers talking about your product. Jonah Berger’s book Contagious and Andy Sernovitz’s book Word of Mouth Marketing are useful references…

    Heidi Cohen/ Heidi Cohenin Affiliate Paid Search Mobile EMail- 26 readers -
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