Andy Sernovitz

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …) and Invisible Influencers (2016) have spread these ideas. It’s also gained traction due the work of Lee Odden. While “influencer marketing” is relatively new it’s really an extension of word of mouth marketing. One of its key proponents was Andy Sernovitz, author of Word of Mouth Marketing who transformed WOMMA into a viable business association…

    Heidi Cohen/ Heidi Cohen- 40 readers -
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