Andy Sernovitz

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can…

    Heidi Cohen/ Heidi Cohen- 37 readers -