Ann Handley

    • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

      If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again.

      TopRank®in Content- 17 readers -
    • Blogging Grit: Do You Have Enough To Succeed?

      5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now! Wondering how you can compete? DO ...

      Heidi Cohen/ Heidi Cohenin Blogging- 12 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Now think about how many people publish statements on behalf of the brand across all those channels. Everyone at your company needs to understand your policy on discussing other brands, products, and companies. Employee advocacy is an admirable and valuable thing…

    {grow}in Paid Search- 19 readers -
  • How to Show Your Thanks With Content Marketing

    … for high-ticket items and relationships. Do this ASAP to show your customer you care. Write the note by hand. Yes, I’m talking pen and paper. At MarketingProfs B2B, Ann Handley hand writes individual notes to all of the speakers. In an era where there’s not much mail from other people, a hand written note stands out. 2. Expand product instructions…

    Heidi Cohen/ Heidi Cohenin Content How To's- 19 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should…

    Heidi Cohen/ Heidi Cohenin Blogging- 25 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 3 Essential Content Marketing Skills

    … To Improve Your Content Marketing Skills Order or download Ann Handley’s highly readable, Everyone Writes. It’s not your elementary school teacher barking dry grammar at you. [ Free—Download Ann’s 10 Tips for a Better Blog Post. ] Schedule time to write everyday. Julia Cameron calls this morning pages. Ideally you should do this by hand. (FYI: I do…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
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