Ann Handley

  • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

    … are searching for their magic feather--the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write. So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather…

    TopRank®in Content- 20 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … blog. As Smart Blogging’s Jon Morrow says, it’s important not only to do the right things but also to do them in the right order. But don’t worry—you can always modify your blog’s strategy. Actionable Blogging Tips: Create your blog mission. It’s as easy as filling in the blanks. Determine your ideal reader. To this end, create a blogging…

    Heidi Cohen/ Heidi Cohenin Blogging- 24 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … yourself on the wrong end of a lawsuit. Here’s a quick and dirty guide to staying on the right side of the law when discussing competing brands and products. Don’t discuss brands at all: talk about your audience instead. The most effective marketing doesn’t discuss your competition (or even you). Instead, it focuses on your audience—their challenges…

    {grow}in Paid Search- 22 readers -
  • How to Show Your Thanks With Content Marketing

    … for high-ticket items and relationships. Do this ASAP to show your customer you care. Write the note by hand. Yes, I’m talking pen and paper. At MarketingProfs B2B, Ann Handley hand writes individual notes to all of the speakers. In an era where there’s not much mail from other people, a hand written note stands out. 2. Expand product instructions…

    Heidi Cohen/ Heidi Cohenin Content How To's- 24 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • Content Marketing Definition

    …. This growth coincides with the first Content Marketing World conference. (Hat tip: Joe Pulizzi, the Godfather of Content Marketing.) Content marketing has become a key element of marketers’ plans. 50 Content Marketing Definitions We asked 50 marketing experts to define content marketing. Here are their content marketing definitions. (Editor’s…

    Heidi Cohen/ Heidi Cohenin Content- 46 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to purchase or risk loosing them. Blogs aren’t a once and done content strategy. Rather blogs require careful nurturing and time to yield results that translate to business success. Content Marketing Institute’s Michele Linn says a content strategy takes about 12 to 18 months to yield results. Maximize B2B blog results: 10 Tactics you need Integrate…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 3 Essential Content Marketing Skills

    … To Improve Your Content Marketing Skills Order or download Ann Handley’s highly readable, Everyone Writes. It’s not your elementary school teacher barking dry grammar at you. [ Free—Download Ann’s 10 Tips for a Better Blog Post. ] Schedule time to write everyday. Julia Cameron calls this morning pages. Ideally you should do this by hand. (FYI: I do…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 17 readers -
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