Ann Handley

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 19 readers -
  • How to Show Your Thanks With Content Marketing

    … cartoons, stories, games and/or videos related to your product. Spotlight customers. Get customers to submit photos or videos to present on your owned platforms and social media outlets. Alternatively, give your customers a real time view via webcams or make them your communications’ focus. Roscoe’s Bed & Bark does a great job of this. (Hat tip…

    Heidi Cohen/ Heidi Cohenin Content How To's- 16 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should…

    Heidi Cohen/ Heidi Cohenin Blogging- 17 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … Do You Create FOMO Among Your Customers’ Connections? Vacations are ripe for creating memorable customer experiences. Think about your last vacation for a moment now. Do images of interesting people and beautiful places pass through your mind? What do you remember from your precious time-off? Are you smiling? Recently my husband and I…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Actionable Marketing Guide Summer Reading List

    …. Follow Handley’s advice and you’ll become a better writer. On Writing by Stephen King. Love him or hate him, King is a master writer and storyteller. This book gives you an inside view on Stephen King’s views on writing and processes. It’s the kick in the pants most writers need. The Artist’s Way by Julia Cameron. This book is a broader approach…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • 5 Social Media Content Formats Your Business Needs

    …. It’s worth using. Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. ) It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
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