Ann Handley

  • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

    … If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again. Too many would-be content creators…

    TopRank®in Content- 19 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … are. Everybody Writes author Ann Handley explains voice best. Be yourself. As Dr. Seuss famously said, “No one’s youer than you!” Further all of the other bloggers are taken. Over time, your identity as a blogger can evolve, especially if you’ve been doing it for a while. For example, Brian Clark is back at the helm of Copyblogger’s editorial staff after…

    Heidi Cohen/ Heidi Cohenin Blogging- 20 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 20 readers -
  • How to Show Your Thanks With Content Marketing

    … for high-ticket items and relationships. Do this ASAP to show your customer you care. Write the note by hand. Yes, I’m talking pen and paper. At MarketingProfs B2B, Ann Handley hand writes individual notes to all of the speakers. In an era where there’s not much mail from other people, a hand written note stands out. 2. Expand product instructions…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • Content Marketing Definition

    …. By delivering useful and relevant information answering questions, solving problems and improving lives in some fashion, prospects can make an informed decision to buy. The idea is they will buy from you, because you have earned their trust. Lisa Gerber 23. Content marketing is an approach by which companies seek to author and/or share contextually…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should…

    Heidi Cohen/ Heidi Cohenin Blogging- 26 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … at different points during the buying process. Handle wide range of content formats. Includes text, images, videos, audio and presentations. Many podcasters use blogs to distribute audio content. For example, Social Media Examiner’s Mike Stelzner hosts a weekly Friday podcast. Mike Stelzner’s Weekly Podcast distributed via the SocialMediaExaminer.com…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • 2016 Content Marketing World Take-aways

    … yourself: “What original insight am I adding to the conversation that’s going to be very different from what’s already out there?” Editor’s note: Cleary is affectionately known as “The Marketing Tools Guy”. He’s the go-to resource for many top influencers. His blog is worth your time. Content marketing has grown up during the last couple of years…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Actionable Marketing Guide Summer Reading List

    … for understanding the referenced books. Ryan Holiday. Holmes has a monthly emailing delivering his take on his current reading. This guy has gotten reading down to a science. His tastes tend towards biographies and histories. Print magazines Yes, my husband still pays cold hard cash for the print editions of these 3 publications. While I don’t…

    Heidi Cohen/ Heidi Cohen- 15 readers -
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