Ann Handley

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
    • How to Show Your Thanks With Content Marketing

      5 Ways To Show Thanks With Content Marketing Thank you. These 2 words show prospects, customers and others you really care about them, not just their money. Everyone wants to feel they make a difference. Applying the word “guest” to every situation makes no sense. There are a lot of places I don’t want to be a guest. Yet employees at these establishments routinely call me “guest”.

      Heidi Cohen/ Heidi Cohenin Content How To's- 12 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … without redundant effort. Don’t be a lone ghost (writer). Tap into other content marketing initiatives within your organization. This extends the life of other content and reduces costs. Get your Halloween squad to join you. (Hat tip: Ann Handley!) Let guest bloggers in, not ghost bloggers. (Note: This blog doesn’t accept guest posts!) Don’t rely…

    Heidi Cohen/ Heidi Cohenin Blogging- 13 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …. For example, MarketingProfs’s Ann Handley shared 3 Examples From The Cutting Room Floor of My Latest Presentation – the content that didn’t make a presentation. I love this idea. You’ve already done the work and it’s new examples for your core audience! Republish columns employees publish on other media entities. Your company’s industry experts don’t…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • 3 Essential Content Marketing Skills

    … To Improve Your Content Marketing Skills Order or download Ann Handley’s highly readable, Everyone Writes. It’s not your elementary school teacher barking dry grammar at you. [ Free—Download Ann’s 10 Tips for a Better Blog Post. ] Schedule time to write everyday. Julia Cameron calls this morning pages. Ideally you should do this by hand. (FYI: I do…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • 5 Social Media Content Formats Your Business Needs

    …. It’s worth using. Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. ) It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • Homogenized Content: Content Fail

    … resembling a human being. This means voice and branding. As Copyblogger’s Pamela Wilson noted in a LinkedIn conversation, voice can be difficult to teach. For example FreakerUSA has attitude and it shows in their writing. (Hat tip to Ann Handley.) “Established in 2011 and located in Wilmington, North Carolina, Freaker USA quickly grew…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Email Content Marketing: Examples and Tips

    … isn’t focused on making a sale, you’ll lay the foundation to develop relationships with your community by making them feel that they know you. 2. Show your personal side I learned this lesson from Top Dog Social Media’s Melonie Dodaro. I always read her emails. Why? It’s like talking to a good friend. (BTW, check our author interview with Melonie…

    Heidi Cohen/ Heidi Cohenin EMail Content- 18 readers -
  • Content Uberization: Sharing Economy Meets Content

    … with the traffic. (Or it’s a waste of effort!) Do your homework before sending out requests for guest blogging. Start by checking the blog to see if they have multiple voices. If not, look elsewhere. If they do, look for their guest blog post guidelines. Read the blog, know their style and follow their requests or your effort is a waste. Use of long-form…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
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