Ann Handley

  • 3 top tips for content marketers from CMWorld 2017

    … service or product, there’s still an actual human making the purchase decision. And folks love to be entertained. *Record scratch* OK stop. You have to watch this example. It’s actually one Doug Kessler mentioned in one of his presentations, but it’s totally worth showing here. That ad is possibly my favourite thing that ever existed. And I have…

    Lush Digitalin Content- 18 readers -
  • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

    … are searching for their magic feather--the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write. So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather…

    TopRank®in Content- 23 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    …. Blogging is a marathon. Start slowly and build your blogging muscles over time. Then increase your posting and related social media participation. To manage your blogging expectations, here are 2 data points: It takes about 18 months for a blog to become the engine driving your business according to Content Inc author, Joe Pulizzi. It takes about 30…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 26 readers -
  • How to Show Your Thanks With Content Marketing

    … for high-ticket items and relationships. Do this ASAP to show your customer you care. Write the note by hand. Yes, I’m talking pen and paper. At MarketingProfs B2B, Ann Handley hand writes individual notes to all of the speakers. In an era where there’s not much mail from other people, a hand written note stands out. 2. Expand product instructions…

    Heidi Cohen/ Heidi Cohenin Content How To's- 30 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 59 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … without redundant effort. Don’t be a lone ghost (writer). Tap into other content marketing initiatives within your organization. This extends the life of other content and reduces costs. Get your Halloween squad to join you. (Hat tip: Ann Handley!) Let guest bloggers in, not ghost bloggers. (Note: This blog doesn’t accept guest posts!) Don’t rely…

    Heidi Cohen/ Heidi Cohenin Blogging- 37 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …. For example, MarketingProfs’s Ann Handley shared 3 Examples From The Cutting Room Floor of My Latest Presentation – the content that didn’t make a presentation. I love this idea. You’ve already done the work and it’s new examples for your core audience! Republish columns employees publish on other media entities. Your company’s industry experts don’t…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
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