Ann Handley

    • Trade Libel: If you can’t say something nice, make sure you have proof

      By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t mention that they let the staine ...

      {grow}in Paid Search- 17 readers -
  • How to Show Your Thanks With Content Marketing

    … cartoons, stories, games and/or videos related to your product. Spotlight customers. Get customers to submit photos or videos to present on your owned platforms and social media outlets. Alternatively, give your customers a real time view via webcams or make them your communications’ focus. Roscoe’s Bed & Bark does a great job of this. (Hat tip…

    Heidi Cohen/ Heidi Cohenin Content How To's- 14 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … World 2017. Learn More about SMMW 2017! Here’s why you should attend this conference: Discover the best and newest ways to deploy and track social tactics: Take in 120+ practical, action-oriented social media marketing sessions and workshops from the world’s leading experts—all in beautiful San Diego, California. Reduce your trial and error time…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Content Marketing Definition

    … – that will create a truly new and engaging brand experience for audiences to discover, enjoy and share. Kelly Hungerford 30. Content marketing provides valuable and actionable advice to an audience. Nadya Khoja – Venngage 31. Content marketing is about providing value for your audience on whatever channel they are on. The key is value. Brian Kolb…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … involved. Andy Crestodina says, “A partner in content creation is a partner in content distribution.” BuzzSumo helps determine influencers in your niche. Business. Don’t forget: Your blog content must support your business or it’s useless. Even worse, it’s a waste of money. At a minimum, have landing pages to convert readers into email subscribers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 2016 Content Marketing World Take-aways

    … be very effective.) It was a super positive experience. Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic. This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 3 Essential Content Marketing Skills

    … To Improve Your Content Marketing Skills Order or download Ann Handley’s highly readable, Everyone Writes. It’s not your elementary school teacher barking dry grammar at you. [ Free—Download Ann’s 10 Tips for a Better Blog Post. ] Schedule time to write everyday. Julia Cameron calls this morning pages. Ideally you should do this by hand. (FYI: I do…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • 5 Social Media Content Formats Your Business Needs

    …. It’s worth using. Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. ) It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
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