Ann Handley

    • 3 top tips for content marketers from CMWorld 2017

      Have you ever had the opportunity to geek out with your heroes? I have. Last month I was in Cleveland, Ohio, hanging out with content marketing “legends” (as we say in Australia), including Andy Crestodina, Ann Handley and Carla Johnson. I adore them all and hang off their every word. They’re real thinkers in our profession.

      Lush Digitalin Content- 17 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … are. Everybody Writes author Ann Handley explains voice best. Be yourself. As Dr. Seuss famously said, “No one’s youer than you!” Further all of the other bloggers are taken. Over time, your identity as a blogger can evolve, especially if you’ve been doing it for a while. For example, Brian Clark is back at the helm of Copyblogger’s editorial staff after…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 26 readers -
  • How to Show Your Thanks With Content Marketing

    … for high-ticket items and relationships. Do this ASAP to show your customer you care. Write the note by hand. Yes, I’m talking pen and paper. At MarketingProfs B2B, Ann Handley hand writes individual notes to all of the speakers. In an era where there’s not much mail from other people, a hand written note stands out. 2. Expand product instructions…

    Heidi Cohen/ Heidi Cohenin Content How To's- 30 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • 31 Blog Tricks Every Blogger Can Use

    … Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should…

    Heidi Cohen/ Heidi Cohenin Blogging- 37 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … at different points during the buying process. Handle wide range of content formats. Includes text, images, videos, audio and presentations. Many podcasters use blogs to distribute audio content. For example, Social Media Examiner’s Mike Stelzner hosts a weekly Friday podcast. Mike Stelzner’s Weekly Podcast distributed via the SocialMediaExaminer.com…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 3 Essential Content Marketing Skills

    … a free sample chapter!) Build your reading muscles. Don’t curb your choices. Reading helps you to internalize the author’s writing style to improve yours. Ask’s Ryan Levesque learned copywriting by physically writing every word of a master’s letter collection. Social Triggers’s Derek Halpern reads voraciously. It’s how he discovered that Johnson…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 28 readers -
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