Ann Handley

    • 2016 Content Marketing World Take-aways

      23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
    • Maximize B2B Blog Results: 10 Tactics You Need

      How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half half of B2B marketers expect them ...

      Heidi Cohen/ Heidi Cohenin Content Blogging- 3 readers -
  • Content Marketing World Authors

    … Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 3 Essential Content Marketing Skills

    …. (Remember that diet you wanted to go on?) Download a book, article or podcast onto your smartphone. Leave it there in case you have time. (BTW- Pocket helps with saving articles!) Put a book in your workbag. Paste a post-it to your mirror. As Nike says, just do it! Happy Marketing, Heidi Cohen Join fellow marketers at the online mega…

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … and chocolates. In today’s air travel market it’s tough to get an amazing customer experience unless you’re in premium class. But British Airways delivered. Due to bad weather across Europe, our flight home via London was delayed. As were other flights through Heathrow. The result: Everyone was packed into the back of what I lovingly call schlep…

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • 5 Social Media Content Formats Your Business Needs

    … – Photos 3. Social Media Content Format: Video Social media sites have expanded their capability to support video. Facebook predicts that video will be the social media content format in 5 years. According to Social Media Examiner’s 2016 Research: 60% of social media marketers use videos. 14% of social media marketers use live videos. Mike Stelzner…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 13 readers -
  • Homogenized Content: Content Fail

    … resembling a human being. This means voice and branding. As Copyblogger’s Pamela Wilson noted in a LinkedIn conversation, voice can be difficult to teach. For example FreakerUSA has attitude and it shows in their writing. (Hat tip to Ann Handley.) “Established in 2011 and located in Wilmington, North Carolina, Freaker USA quickly grew…

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Email Content Marketing: Examples and Tips

    … it. This increases your reader rate with limited incremental effort. (Hat tip to AppSumo’s Noah Kagan.) 7. Optimize your content for mobile use Email is one of the biggest activities people do on a smartphone, especially people who have work email addresses. Remember to think mobile first. (Here’s the lowdown on 2016 Mobile Marketing charts…

    Heidi Cohen/ Heidi Cohenin EMail Content- 17 readers -
  • Content Uberization: Sharing Economy Meets Content

    … social media for content uberization The rise of long-form social media offerings such as LinkedIn Publishing and Medium tap into the content sharing economy. As of this writing, other social media platforms are rushing to enhance or extend their long form offerings. For example, Twitter is expected to up its limit to 10,000 characters sometime…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • 2016 Marketing Trends To Transform Your Business

    … could keep getting more budget without showing results? Really???) As part of content marketing’s maturity, content, social media and advertising will become these 2 distinct sub-functions: New marketing. This is the first iteration of your marketing message as original content. It includes related elements to maximize resource use. Jay Baer calls…

    Heidi Cohen/ Heidi Cohenin Content Facebook- 22 readers -
  • Grab Attention Via Your Customer’s Content Inner Circle

    … was significantly less crowded. Further, he’s kept it going. (Rand Fishkin noted this is a key growth factor.) While you may not have the resources to invest in becoming an inner circle content site, you still need a content and media home base. It won’t disappear if you’ve bet wrong on third party placement. Hubspot research shows that you need…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • Social Media Marketing World 2016

    … Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer (author, Social Media Explained), Joe…

    Michael Stelzner/ Marketing Technology Blogin Social- 21 readers -
Get the top posts daily into your mailbox!
More from around the web