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50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.
… of blogs and media entities. Buffer co-founder Leo Widrich is the poster child of guest posting. He used it to build Buffer’s initial user base. Write a regular column for a blog or media entity. This is a traditional media approach. Depending on the publication, there may be a lot of competition. I started my online writing as a columnist for ClickZ…