Anna Maria Virzi

  • Content Marketing Definition

    … marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – Gartner Group 50. Content Marketing is the strategic creation…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 3 Content Marketing Opportunities You Are Missing

    … of blogs and media entities. Buffer co-founder Leo Widrich is the poster child of guest posting. He used it to build Buffer’s initial user base. Write a regular column for a blog or media entity. This is a traditional media approach. Depending on the publication, there may be a lot of competition. I started my online writing as a columnist for ClickZ…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -