Anna Maria Virzi

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 3 Content Marketing Opportunities You Are Missing

    … of blogs and media entities. Buffer co-founder Leo Widrich is the poster child of guest posting. He used it to build Buffer’s initial user base. Write a regular column for a blog or media entity. This is a traditional media approach. Depending on the publication, there may be a lot of competition. I started my online writing as a columnist for ClickZ…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -