Annalect

  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 24 readers -
  • Facebook’s Atlas Undergoes Facelift, Inks Omnicom

    … Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported. According to Ad Age, Annalect, which houses Omnicom’s data…

    David Cohen/ AllFacebook- 17 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … Andrew Robertson. 1:30 p.m., Nasdaq Marketsite: Inside the Programmatic Ring. Panelists: Facebook head of partner development Khurrum Malik, Adara president Elizabeth Harz, Yahoo vice president of product management Dennis Buchheim, NCC Media senior VP of research and e-business operations Nick Garramone, Gamut Smart Media from Cox VP of publisher…

    David Cohen/ AllFacebookin Facebook- 20 readers -
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