Annalect

  • How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

    … People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is changing. In a survey conducted by Twitter and Annalect, nearly 40 percent of respondents bought a product because an influencer on Instagram, Twitter, Vine or YouTube recommended it, while 20 percent…

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