Annalect

  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    …-based targeting capabilities in a more automated way. We look forward to the partnership with Omnicom Media Group and to announcing additional partnerships in the months to come. Annalect Asia-Pacific president Lee Smith added in the blog post: Clients have faced silos of success in digital media for years without being able to solve issues…

    David Cohen/ AllFacebook- 22 readers -
  • Facebook’s Atlas Undergoes Facelift, Inks Omnicom

    … Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported. According to Ad Age, Annalect, which houses Omnicom’s data…

    David Cohen/ AllFacebook- 17 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … relations Cheryl Ng and Publicis North America chief digital officer Dawn Winchester. 2 p.m., Times Center Hall (downstairs): Where the Cookie Crumbles: Solving the Cross-Device Problem. Moderator: Atlas Solutions managing director Erik Johnson. Panelists: Annalect head of data Adam Gitlin, Frito-Lay/Pepsi senior director of portfolio strategy…

    David Cohen/ AllFacebookin Facebook- 20 readers -
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