Annalect

  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … and reach consumers cross device is hugely powerful. Clients will enjoy immediate benefits from better targeting, cross device reach, frequency management and deeper demography insights across channels. And Facebook Asia-Pacific agency-development lead Ben Buxton added: Agencies are trusted advisors to their clients, so aligning and partnering…

    David Cohen/ AllFacebook- 26 readers -
  • Facebook’s Atlas Undergoes Facelift, Inks Omnicom

    … Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported. According to Ad Age, Annalect, which houses Omnicom’s data…

    David Cohen/ AllFacebook- 17 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … development Peter Foster. 4:45 p.m., Times Center Hall: The Great Debate: Linear Television: Tried and True or So Over You? Moderator: The Wall Street Journal senior editor Mike Shields. Panelists: Smallwood, Havas Media North America CEO Lori Hiltz, CBS president of CBS Vision and chief revenue officer David Poltrack, Clear Channel Communications…

    David Cohen/ AllFacebookin Facebook- 23 readers -
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