- Our Blog
No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.
… and indirectly for years, it’s gained traction with the expansion of social media. Danny Brown and Sam Fiorella wrote a book on this topic called, Influencer Marketing. Mass marketing reaches a broad audience. Often used by CGP marketers, it uses a combination of brand advertising and mass media. It doesn’t have to be targeted since the products…