Ansel Adams

Ansel Easton Adams (February 20, 1902 – April 22, 1984) was an American photographer and environmentalist. His black-and-white landscape photographs of the American West, especially Yosemite National Park, have been widely reproduced on calendars, posters, and in books.With Fred Archer, Adams developed the Zone System as a way to determine proper exposure and adjust the contrast of the final print. The resulting clarity and depth characterized his photographs. Adams primarily used large-format cameras because their high resolution helped ensure sharpness in his images.Adams founded the Group f/64 along with fellow photographers Willard Van Dyke and Edward Weston.
Posts about Ansel Adams
  • Facebook Explains Auto-Enhancing of Photos Uploaded via iOS App

    … the 20th century masters such as Ansel Adams and Ernst Haas. Photographic film and paper also had these same problems, arguably to a greater degree. The masters evolved a set of darkroom techniques that managed local and global tone through the use of dodging-and-burning techniques, along with chemical recipes and various colored filters. These…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … of lifting a brands awareness without pushing the product creating content that the entertains and engages the consumer. TEN is a finalist for Best Consumer Video Campaign for “Lexus Presents: Chasing Light – Inspired by Ansel Adams.” It’s hard to make a car ad stand out, so TEN took a new approach. For the luxury auto brand, revisted the locations…

    Erin Phillips/ Digiday- 17 readers -