Answer Box

  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … are shown above organic results. As Larry Kim has pointed out, Google is a zero-sum game someone has to win and someone has to lose. According to Kim’s data, PPC will be the winner in this case, while organic search will be the loser. He cites these reasons: Paid search results now look more like organic results The number four paid ad has…

    Search Engine Watch- 10 readers -
  • Less Visibility For Emergency Queries in Google Answer Boxes

    … As a search marketer and (somewhat) decent human being, there’s something that’s been bothering me over the last few weeks, and even more so as reports are coming out that Google answer box results are now up more than ever. It’s the fact that Google claims they’re providing users with direct answers in SERPs to enhance the overall UX, however…

    Samuel Edwards/ The SEM Postin Google- 8 readers -
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