Anthony Doerr

  • United’s Rhapsody Magazine Takes Content Marketing to New Heights

    … American Way magazine to include new features like “a writer’s unique look at a travel-related topic.” And according to The New York Times, Amtrak has partnered with Penguin Random House to offer free digital samples of nearly 30 popular books to its passengers. Other industries are betting that narratives crafted by popular writers will help them court…

    Tessa Wegert/ The Content Strategistin Content- 5 readers -
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    Dismayed authors respond to the news that a fancy jeweler paid a noted novelist to put its products front and center in her new book.