Anthony Doerr

  • United’s Rhapsody Magazine Takes Content Marketing to New Heights

    … consumers as well. Initially launched last year, Chipotle’s Cultivating Thought series has seen original—dare we say snackable—stories printed on the restaurant chain’s cups and bags by some of the biggest names in the contemporary literary world. From the start the venture has been overseen by best-selling author Jonathan Safran Foer. The second…

    Tessa Wegert/ The Content Strategistin Content- 4 readers -
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    Dismayed authors respond to the news that a fancy jeweler paid a noted novelist to put its products front and center in her new book.