Anthony Doerr

  • United’s Rhapsody Magazine Takes Content Marketing to New Heights

    … United Airlines passengers in first and business class have come to expect extra-wide leather seats and hot towel service—but what about a literary magazine featuring the work of award-winning novelists? That’s not peanuts. Since its launch in late 2013, the airline’s luxury lifestyle and culture magazine Rhapsody has featured the work of some…

    Tessa Wegert/ The Content Strategistin Content- 6 readers -
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