Anticipatory Shipping

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …: Specifically me. What’s more, marketers can predict what I will want before I know I want it. Know before they know … Always ahead of the game, in 2014, Amazon took steps to ship goods before you order them. Call it anticipatory shipping. The theory is that most people will keep and pay for things they receive. I’m not sure how that will work out…

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