Aol Platforms

  • Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible

    In a more diverse advertising market that spans television, the Internet, radio, and print, it can be difficult to gauge return on investment effectively. Each of these channels has its strengths and weaknesses, but when considering ROI, it’s important to recognize the nuances of the market. A report from AOL Platforms aims to clarify some common misconceptions about ROI metrics.

    Inside Facebook- 11 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    … your 160 characters appropriately? Is there a link to your website or blog? Are there any appropriate hashtags you should include? Actionable Twitter Tactics 201: Know whom you want to find and who you want to follow you on Twitter. At a minimum, this includes your employees, customers and influencers. Create a targeted Twitter social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 21 readers -
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