• 10 Email Tracking Metrics You Should be Monitoring

    … rates. Average Order Value – (AOV) Ultimately, tracking an email address from a subscription, through nurturing, through to conversion is critical as you’re measuring the performance of your email campaigns. While conversion rates may remain somewhat consistent, the amount of money subscribers actually spent may vary quite a bit. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -