Api Integration

  • Why Email Marketers Need to Think APIs, Not Big Data

    … on a product purchase but the purchase happened a year ago, is that still accurate? Or relevant? Despite the talk about big data being critical for business, big data isn’t what email marketers should be thinking about – they should be thinking about APIs. Emails empowered by API integrations can create real-time emails and dynamic experiences…

    Movable Ink Blogin EMail- 18 readers -
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