In computer programming, an application programming interface (API) specifies how some software components should interact with each other.In addition to accessing databases or computer hardware, such as hard disk drives or video cards, an API can be used to ease the work of programming graphical user interface components. In practice, many times an API comes in the form of a library that includes specifications for routines, data structures, object classes, and variables. In some other cases, notably for SOAP and REST services, an API comes as just a specification of remote calls exposed to the API consumers.
Posts about Apis
    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
    • Snapchat Ads API Goes Live (Report)

      The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.

      David Cohen/ AllFacebook- 10 readers -
  • Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

    … Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why. The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected: We wanted to let page owners know…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 10 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Twitter Eases Voter-Registration Process for Users

    … Twitter marked National Voter Registration Day with the introduction of an easy way for its users to kick-start the process. The social network announced in a blog post that users who send direct messages to its Twitter Government @Gov account will receive automated DM responses with their state’s voter-registration deadlines and personalized…

    David Cohen/ AllTwitterin Social Twitter- 8 readers -
  • Instagram Update Will Take Advantage of iPhone 7 Plus Camera

    … At Apple‘s event in San Francisco Wednesday, Ian Spalter, head of design at Instagram, previewed an update coming to the photo- and video-sharing application later this year. With this update, when users activate the Instagram Stories camera on the new iPhone 7 Plus, they will see a zoom slider on the left side of the screen. The zoom feature…

    AllFacebookin Social- 9 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • Blizzard Entertainment Facebook Live API Integration Goes Live

    … By David Cohen on Aug. 26, 2016 - 5:20 PM Players of Blizzard Entertainment games can now livestream their gameplay directly to Facebook. The social network and the game developer announced in June that Blizzard would integrate Facebook Login and the Facebook Live application-programming interface into its games, with the Facebook Live API…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

    … a person responds to a business through one of the eligible actions listed in the chart below, the clock will reset. This new policy allows businesses to re-engage an inactive user, while also providing people with more relevant and timely information that they requested. If a business or developer is providing live chat support through the Send…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • Twitter Gives Advertisers More Klout

    … 2.0 allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Analyze the conversation about your products or brand to determine affinity groups. Segment users based on matching influence or interest topics for further demographic analysis. Evaluate…

    David Cohen/ Inside Facebookin Social Twitter- 6 readers -
  • Twitter: Gnip 2.0 APIs Now Generally Available

    … Twitter announced earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces are now generally available. Gnip product manager Adam Tornes said in a blog post that the 1.0 versions of the Gnip APIs will sunset Dec. 1, adding that brands and agencies making the move to 2.0 will see enhanced versions…

    David Cohen/ AllTwitterin Twitter- 8 readers -
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