App Advertising

  • The future of advertising is mobile

    … are a few different formats that dictate how an ad is displayed within an app. Each has its own unique strengths. Here are three of the most commonly used formats: Native ads: As defined by the MMA Mobile Native Advertising Committee, native advertising is a form of paid media where the ad experience follows the natural form and function…

    Search Engine Watch- 13 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … 2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed…

    AllTwitterin Mobile- 16 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…

    Inside Facebook- 10 readers -
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