App Advertising

    • How To Setup An Apple Search Ads Campaign

      September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand.

      PPC Hero- 8 readers -
  • Ads in Mobile Apps: Not Just For Other Mobile Apps

    …. Typically in my display efforts, I purposely avoid in-app placements, but testing a targeted and deliberate approach could yield some interesting results for your campaigns. The beauty in all of this is that in mobile apps, don’t have to just be for other apps, although that is an option. Why not show workout enthusiasts using exercise apps ads…

    PPC Heroin Display- 13 readers -
  • Universal App Campaigns Vs. Mobile App Install Campaigns

    … to have been placed in front of you in some form or fashion. Whether that be from a quick search in your app store of choice, by word of mouth or from seeing an ad. As advertisers, we are at the forefront of the path, as we have the task of getting the app in front of the right users and convincing them to hit ‘download’. Today we are going…

    PPC Heroin Social- 18 readers -
  • The future of advertising is mobile

    … for brands venturing into the world of mobile advertising – or those who want to take their ad campaigns to the next level – is to understand the different ad options that are out there. Currently, in-app and web-based ads are the two most popular formats of mobile ads (more on this later, as these two formats are subdivided into different categories…

    Search Engine Watch- 25 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … 2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed…

    AllTwitterin Mobile- 21 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…

    Inside Facebook- 12 readers -
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