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The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth.
2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed the services of celebrities from ...
…. Comparing this to the rest of 2015 helps put the growth into perspective. In the first three quarters of 2015, Quaid Media saw over 12,000 ad spots booked in 11 different countries. Q4 2015 has already surpassed that figure. In a statement, Volker Dressel, general manager at Quaid Media, commented: 2015 has been the year when app marketers…
… App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…