App Advertising

  • The future of advertising is mobile

    … are a few different formats that dictate how an ad is displayed within an app. Each has its own unique strengths. Here are three of the most commonly used formats: Native ads: As defined by the MMA Mobile Native Advertising Committee, native advertising is a form of paid media where the ad experience follows the natural form and function…

    Search Engine Watch- 12 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … 2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed…

    AllTwitterin Mobile- 15 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … numbers for special television shows around the holidays (like the Macy’s Thanksgiving Day Parade, as an example), and the high number of smartphones and tablets users will give and receive as gifts during the holidays. Josh Rinsky, VP of sales and business development at Quaid Media, added: There are some great opportunities ahead for mobile app…

    Inside Facebook- 7 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…

    Inside Facebook- 10 readers -
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