App Advertising

    • Universal App Campaigns Vs. Mobile App Install Campaigns

      May 18, 2017 How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30% or less on a regular basis. No matter how many apps you have on your device, the fact of the matter is that before you ever downloaded them, they had to have been placed in front of ...

      PPC Heroin Social- 11 readers -
  • The future of advertising is mobile

    … for brands venturing into the world of mobile advertising – or those who want to take their ad campaigns to the next level – is to understand the different ad options that are out there. Currently, in-app and web-based ads are the two most popular formats of mobile ads (more on this later, as these two formats are subdivided into different categories…

    Search Engine Watch- 19 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … to have an effect on app installs after the TV ad, with 24 percent increase in installs for the subsequent 10 minutes and 20% increase in installs for the subsequent 30 minutes after the TV ad was shown.” Readers: How do you think mobile app developers will advertise better through TV this year? Josh Rinsky is the vp of business development at Quaid Media. …

    AllTwitterin Mobile- 20 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … 890,000 total apps to almost 1.4 million. Zombie Apps, specifically, are those which do not show up on any top list placements (worldwide) for more than two-thirds of a measured timeframe, meaning users would only find them by manually searching for them. This puts a challenge on developers looking to promote their apps. Christian Henschel, CEO…

    Inside Facebook- 10 readers -
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