App Advertising

  • The future of advertising is mobile

    … for brands venturing into the world of mobile advertising – or those who want to take their ad campaigns to the next level – is to understand the different ad options that are out there. Currently, in-app and web-based ads are the two most popular formats of mobile ads (more on this later, as these two formats are subdivided into different categories…

    Search Engine Watch- 16 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … 2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed…

    AllTwitterin Mobile- 17 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    …. Comparing this to the rest of 2015 helps put the growth into perspective. In the first three quarters of 2015, Quaid Media saw over 12,000 ad spots booked in 11 different countries. Q4 2015 has already surpassed that figure. In a statement, Volker Dressel, general manager at Quaid Media, commented: 2015 has been the year when app marketers…

    Inside Facebook- 8 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…

    Inside Facebook- 10 readers -
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