App Advertising

  • Universal App Campaigns Vs. Mobile App Install Campaigns

    … to have been placed in front of you in some form or fashion. Whether that be from a quick search in your app store of choice, by word of mouth or from seeing an ad. As advertisers, we are at the forefront of the path, as we have the task of getting the app in front of the right users and convincing them to hit ‘download’. Today we are going…

    PPC Heroin Social- 12 readers -
  • The future of advertising is mobile

    … for brands venturing into the world of mobile advertising – or those who want to take their ad campaigns to the next level – is to understand the different ad options that are out there. Currently, in-app and web-based ads are the two most popular formats of mobile ads (more on this later, as these two formats are subdivided into different categories…

    Search Engine Watch- 22 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … 2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed…

    AllTwitterin Mobile- 21 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … numbers for special television shows around the holidays (like the Macy’s Thanksgiving Day Parade, as an example), and the high number of smartphones and tablets users will give and receive as gifts during the holidays. Josh Rinsky, VP of sales and business development at Quaid Media, added: There are some great opportunities ahead for mobile app…

    Inside Facebook- 8 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…

    Inside Facebook- 12 readers -
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