App Advertising

    • Setting Up and Analyzing Universal App Campaigns

      Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, targeting, and creative delivery.

      PPC Hero- 11 readers -
    • Beginner’s Guide to Snapchat Ads for Apps

      So, you need to create an app install Snapchat ad but don’t know where to start? Well, you’ve come to the right place. I’ll go over how to set up your campaign and a few quick tips and trick to optimize your campaign. The Setup Before you start creating your campaign, it’s best to think about who you intend to target and segment those audiences into categories.

      PPC Heroin Social- 11 readers -
  • 3 Best Practices for Universal App Campaigns

    … you’ve become acquainted with the differences between the old mobile app install campaigns and the Universal App Campaigns (UACs) you should be using for your app promotion ads (if not, this post by Shannon Glass succinctly breaks down the differences). As you create your new UACs, I’ve identified the 3 best practices to keep in mind to ensure…

    PPC Heroin Paid Search- 10 readers -
  • Step Up Your Apple Search Ads Performance

    … their seasonality, our max bids weren’t cutting it. Our traffic volume and installs were suffering. With the help of our Apple representatives, we tested a +500% CPT increase on our brand and non-brand campaigns. Since Apple ads is based on a second tiered pricing model, we didn’t pay more than past CPC’s averages. 2. Test different CPA goals In another…

    PPC Heroin Affiliate Paid Search- 10 readers -
  • How To Setup An Apple Search Ads Campaign

    … September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within…

    PPC Hero- 12 readers -
  • Ads in Mobile Apps: Not Just For Other Mobile Apps

    … to drive click traffic to your website and app/digital content ads to drive app downloads. As a quick reminder, below are the standard sizes for mobile ads: Mobile phone: 320 x 50, 300 x 250, 336 x 280 Interstitial Tablet: 300 x 250, 728 x 90, 468 x 60, 336 x 280 Interstitial This is another opportunity in Display advertising to explore…

    PPC Heroin Display- 14 readers -
  • Universal App Campaigns Vs. Mobile App Install Campaigns

    … to have been placed in front of you in some form or fashion. Whether that be from a quick search in your app store of choice, by word of mouth or from seeing an ad. As advertisers, we are at the forefront of the path, as we have the task of getting the app in front of the right users and convincing them to hit ‘download’. Today we are going…

    PPC Heroin Social- 20 readers -
  • Apple Search Ads: What You Need To Know To Improve Performance

    … is to app install campaigns. Most app advertisers rely on the big three players, AdWords, Facebook and Twitter, to run most of their campaigns. Those three have a done an excellent job of getting app installs, but the market is getting crowded with more competitors. As more and more app marketers turn to paid media to get more installs, we’re also seeing…

    PPC Heroin Social Paid Search How To's- 43 readers -
  • The future of advertising is mobile

    … years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet compared to conventional…

    Search Engine Watch- 28 readers -
  • 5 Trends That Will Shape TV Mobile App Advertising in 2016

    … 2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed…

    AllTwitterin Mobile- 21 readers -