App Developers

  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … a goal for scaling mobile app installs through Facebook advertising, they needed to achieve that scale in a strategic and sustainable way. Maintaining consistent performance—as measured primarily by cost-per-install (CPI) and downstream revenue—was a critical factor in defining the success criteria. ‘Scale + performance’ was the name of the game…

    Nanigansin Social- 22 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates…

    Nanigansin Social Twitter- 14 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 17 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … and Asia accounting for 49%. By 2017 penetration of smartphones and online connectivity, in addition to an uptick in wealth and time spent on media will drive Asia and other growth markets to claim the 51% lead. 2. Screens NewZoo splits out its gaming market analysis by screen, providing valuable insights into where developers should not only…

    Nanigans- 18 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    …; 86% of which is spent in apps. Of that time, 32% is spent in gaming apps; in comparison, social and messaging apps take up 28%. User acquisition is the key to gaining a fan base and spreading word of mouth amongst fans; therefore, mobile app install ad campaigns are crucial to the success of your game launch. When approximately two weeks are all…

    Nanigans- 15 readers -
  • AppFigures: App Stores Experience Accelerated Growth in 2014

    … Mobile reporting platform appFigures has released its latest report, highlighting the growth of three major mobile app stores throughout 2014. The report measured the growth of iOS, Google Play and Amazon during the last calendar year, and found Google’s platform not only closed the gap on Apple in terms of number of published apps, but actually…

    Inside Facebookin Google- 21 readers -
  • Before User Acquisition: Prep Your Mobile Game For Success

    … As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have…

    Nanigans- 8 readers -
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