App Developers

  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate…

    Nanigansin Social- 15 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates…

    Nanigansin Social Twitter- 9 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 12 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … by entertainment screens is predicted to shrink (31% to 24%). 3. China China wields a lot of influence, both in terms of gamer population and wildly successful Internet companies like TenCent that have infiltrated the social mobile gaming sector. Its revenues have grown upwards of 4X in a 5-year span, and displayed 38% YoY growth from 2012 to 2013 alone…

    Nanigans- 15 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    …; 86% of which is spent in apps. Of that time, 32% is spent in gaming apps; in comparison, social and messaging apps take up 28%. User acquisition is the key to gaining a fan base and spreading word of mouth amongst fans; therefore, mobile app install ad campaigns are crucial to the success of your game launch. When approximately two weeks are all…

    Nanigans- 12 readers -
  • AppFigures: App Stores Experience Accelerated Growth in 2014

    … Mobile reporting platform appFigures has released its latest report, highlighting the growth of three major mobile app stores throughout 2014. The report measured the growth of iOS, Google Play and Amazon during the last calendar year, and found Google’s platform not only closed the gap on Apple in terms of number of published apps, but actually…

    Inside Facebookin Google- 15 readers -
  • Before User Acquisition: Prep Your Mobile Game For Success

    … become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to advertise a game if it’s already geared to win the hearts and minds of gamers. How can you prepare your app for financial success before you hit the launch button? According to Simon Khalaf…

    Nanigans- 6 readers -
  • What is the Facebook Audience Network?

    …Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]…

    Nanigansin Social- 2 readers -
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