App Developers

  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    …. To achieve its ambitious goals for Magic Rush on Android, Elex launched a worldwide Facebook ad campaign, leveraging Nanigans software to manage, measure, and optimize the entire process. To promote Facebook’s mobile app install ads with interest targeting and lookalike audiences, Elex utilized a range of features in Nanigans’ end-to-end solution…

    Nanigansin Social- 20 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates…

    Nanigansin Social Twitter- 14 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    …? Cavazzani offered recommendations in a recent webinar with App Annie. Here’s his advice for app developers and marketers hoping for runaway success: 1. Leverage User Generated Content To Grow A Community Of Engaged Players Cavazzani says Trivia Crack encouraged user engagement with the addition of The Question Factory, a feature that allowed users…

    Nanigans- 15 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … and Asia accounting for 49%. By 2017 penetration of smartphones and online connectivity, in addition to an uptick in wealth and time spent on media will drive Asia and other growth markets to claim the 51% lead. 2. Screens NewZoo splits out its gaming market analysis by screen, providing valuable insights into where developers should not only…

    Nanigans- 17 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    … This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2…

    Nanigans- 15 readers -
  • AppFigures: App Stores Experience Accelerated Growth in 2014

    … Mobile reporting platform appFigures has released its latest report, highlighting the growth of three major mobile app stores throughout 2014. The report measured the growth of iOS, Google Play and Amazon during the last calendar year, and found Google’s platform not only closed the gap on Apple in terms of number of published apps, but actually…

    Inside Facebookin Google- 20 readers -
  • Before User Acquisition: Prep Your Mobile Game For Success

    … As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have…

    Nanigans- 8 readers -
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