App Developers

  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate…

    Nanigansin Social- 32 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates…

    Nanigansin Social Twitter- 18 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 21 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … and Asia accounting for 49%. By 2017 penetration of smartphones and online connectivity, in addition to an uptick in wealth and time spent on media will drive Asia and other growth markets to claim the 51% lead. 2. Screens NewZoo splits out its gaming market analysis by screen, providing valuable insights into where developers should not only…

    Nanigans- 18 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    … the Nanigans Mobile SDK to optimize for high-value users. Leverage insight on not only when someone made a purchase, but who they are, what cohort they came from, what ad drove a click on what device, where they clicked in-app, what level they made a purchase on, and whether they came back and bought more credit. 3. Target more audiences via keyword groups…

    Nanigans- 16 readers -
  • AppFigures: App Stores Experience Accelerated Growth in 2014

    … Mobile reporting platform appFigures has released its latest report, highlighting the growth of three major mobile app stores throughout 2014. The report measured the growth of iOS, Google Play and Amazon during the last calendar year, and found Google’s platform not only closed the gap on Apple in terms of number of published apps, but actually…

    Inside Facebookin Google- 23 readers -
  • Before User Acquisition: Prep Your Mobile Game For Success

    … As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have…

    Nanigans- 12 readers -
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