App Engagement

    • Survey: 50% of Users Have Never Paid to Download an App

      Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed that friends and family were the top way u ...

      AllFacebookin Google- 8 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    … on average per month. The infographic included data from nine countries, and Cheetah Ad Platform found that Brazil has the highest overall user engagement and app competition, with the average user using an average of 29.3 apps per month and using apps an average of 53.6 times per month. Overall, the infographic showed that Brazil, Mexico and the U.S…

    AllFacebookin Mobile- 13 readers -
  • Latest Ad Specs for Facebook, Instagram (Infographic)

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … platform Leadbolt found there was a 27.5 percent average increase in app engagement by U.S. mobile users in casual games and VPN (virtual private network) apps during the big game, when compared to usage on an average weekend. In a statement, Dale Carr, founder and CEO of Leadbolt, commented: Mobile apps help fans connect on social media, re-watch…

    AllTwitterin Mobile- 15 readers -
  • Infographic: January is the Black Friday for App Monetization

    … While app downloads and engagement increase during the holiday season, as consumers give and receive new mobile devices as gifts, new data from AdMob by Google indicates this activity actually peaks in January, rather than December. In a new infographic, AdMob described January as the ‘Black Friday’ for app monetization. Created…

    Inside Facebookin Google- 22 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 13 readers -
  • Localytics: User Retention Falls in Q4 2014

    …, on the other hand, had the lowest number of launches per month for the quarter, at just fewer than eight. “The high volume of new device launches and increased marketing campaigns in Q4 presents both opportunity and risk for app engagement,” said Raj Aggarwal, CEO of Localytics, in a statement. “The winners were apps that invested in understanding…

    AllFacebook- 14 readers -
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