App Event Optimization

  • Facebook Adds Dynamic Ads for Mobile App Installs

    … event optimization to identify the customers who are more likely to take valuable actions after downloading an app—such as completing a level in a game, booking a trip or making a purchase. Marketers are already seeing the value of this functionality; in fact, more than one-half of Facebook’s top 100 apps use app event optimization to reach high…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -