App Events

  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • More New Features for Facebook’s Analytics for Apps

    … software-development kit for Facebook Login, sharing and more, and we’re excited to extend this SDK to support Facebook app events. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. You’ll be able to grow your business by having a unified view of all of the activity…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Upcoming Facebook for Business Webinars

    … how to set up dynamic ads (including setting up the Facebook pixel and app events, prepare your product catalog, optimize for product sales and choose your target audiences. Register now. Going Global With Facebook, June 15: Whether you’re just starting to think about expanding to new countries or are already reaching international audiences…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 11 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Facebook Adds App Events Support to Unity SDK

    … Facebook announced that it is extending support for app events to games using the Unity software-development kit. Shachar Gershoni wrote in a post on the Facebook developer blog that developers will gain a greater understanding of the performance of their Unity games, adding that the social network released a guide for developers looking…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Adds Two New Tools to App Insights

    … Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over…

    David Cohen/ AllFacebookin Social- 5 readers -
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