App Events

  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 10 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … engineer Ramkumar Natarajan provided more details in a post on the Facebook developer blog: We’re now making it even easier for iOS developers to implement app events in their apps. With the newest version of the iOS SDK (software-development kit), it’s now possible to automatically collect app events for in-app purchases. Developers can choose to enable…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Facebook Adds App Events Support to Unity SDK

    … Facebook announced that it is extending support for app events to games using the Unity software-development kit. Shachar Gershoni wrote in a post on the Facebook developer blog that developers will gain a greater understanding of the performance of their Unity games, adding that the social network released a guide for developers looking…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Adds Two New Tools to App Insights

    … Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over…

    David Cohen/ AllFacebookin Social- 5 readers -
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