App Events

  • Facebook Audience Network Updates Coming

    … increases in advertisers using conversion signals to optimize their campaigns, such as app events and the Facebook pixel. These signals have allowed us to better understand what advertisers value. Over the next few months, we will be making updates to Audience Network based on these new insights. These updates will significantly improve our ability…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Upcoming Facebook for Business Webinars

    … how to set up dynamic ads (including setting up the Facebook pixel and app events, prepare your product catalog, optimize for product sales and choose your target audiences. Register now. Going Global With Facebook, June 15: Whether you’re just starting to think about expanding to new countries or are already reaching international audiences…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 15 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Facebook Adds App Events Support to Unity SDK

    … can determine which demographic group is making in-app purchases in your game, and then show them ads that offer a discount on virtual goods or in-app purchases. We want to make it easier for you to get started with app events, so today we’re introducing a guide with best practices for how to implement app events, depending on your particular…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Facebook Adds Two New Tools to App Insights

    … time and determine the effects of changes to those apps. The social network said in a post on its developer blog that these new tools are available for both Facebook and native mobile apps, adding that its app events measurement capabilities are now available for apps on Facebook. Software engineer Ravi Grover offered more details on label cohorts…

    David Cohen/ AllFacebookin Social- 6 readers -
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