App Events

    • More New Features for Facebook’s Analytics for Apps

      Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier ...

      David Cohen/ AllFacebookin Social Facebook- 10 readers -
    • Facebook Audience Network Updates Coming

      Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network.

      David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 9 readers -
  • Facebook Adds App Events Support to Unity SDK

    … Facebook announced that it is extending support for app events to games using the Unity software-development kit. Shachar Gershoni wrote in a post on the Facebook developer blog that developers will gain a greater understanding of the performance of their Unity games, adding that the social network released a guide for developers looking…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Facebook Adds Two New Tools to App Insights

    … time and determine the effects of changes to those apps. The social network said in a post on its developer blog that these new tools are available for both Facebook and native mobile apps, adding that its app events measurement capabilities are now available for apps on Facebook. Software engineer Ravi Grover offered more details on label cohorts…

    David Cohen/ AllFacebookin Social- 5 readers -
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