App Events

  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Upcoming Facebook for Business Webinars

    … how to set up dynamic ads (including setting up the Facebook pixel and app events, prepare your product catalog, optimize for product sales and choose your target audiences. Register now. Going Global With Facebook, June 15: Whether you’re just starting to think about expanding to new countries or are already reaching international audiences…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 15 readers -
  • Facebook Adds App Events Support to Unity SDK

    … Facebook announced that it is extending support for app events to games using the Unity software-development kit. Shachar Gershoni wrote in a post on the Facebook developer blog that developers will gain a greater understanding of the performance of their Unity games, adding that the social network released a guide for developers looking…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Facebook Adds Two New Tools to App Insights

    … time and determine the effects of changes to those apps. The social network said in a post on its developer blog that these new tools are available for both Facebook and native mobile apps, adding that its app events measurement capabilities are now available for apps on Facebook. Software engineer Ravi Grover offered more details on label cohorts…

    David Cohen/ AllFacebookin Social- 6 readers -
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