App-Indexing Link Tag

  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    … to implement the App Links standard. Additionally, App Links only works from app to app — it doesn't support linking from Web to app. See URX Head of Product Chris Sell's post for more details on App Links. As the app environment continues to lead the mobile experience, you can expect to see continued investment from the major technology players in deep-linking. James Turner is the co-founder of deep-linking provider URX. …

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