App Insights

  • Facebook Adds Two New Tools to App Insights

    … Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over…

    David Cohen/ AllFacebookin Social- 5 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    …, you could only target iOS or Android, minimum OS version and Wi-Fi-only users. Greater return on investment: You will be able to reach the most relevant users and optimize your bids by bidding separately per device. App Insights at the device level: You can identify which devices are working best for your app with App Insights and target those…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Tweaks App Insights

    … the accuracy of request impressions and clicks (previously labeled as "accepts") to give you more precise data to optimize your request dialog click-through rate. We are also adding a new report called "Action/Object Performance" that includes support of Open Graph types, including the ask, send, and turn-based action types that are available…

    David Cohen/ AllFacebookin Social- 5 readers -