App Insights

  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Facebook Adds Two New Tools to App Insights

    … time and determine the effects of changes to those apps. The social network said in a post on its developer blog that these new tools are available for both Facebook and native mobile apps, adding that its app events measurement capabilities are now available for apps on Facebook. Software engineer Ravi Grover offered more details on label cohorts…

    David Cohen/ AllFacebookin Social- 6 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    …, you could only target iOS or Android, minimum OS version and Wi-Fi-only users. Greater return on investment: You will be able to reach the most relevant users and optimize your bids by bidding separately per device. App Insights at the device level: You can identify which devices are working best for your app with App Insights and target those…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Tweaks App Insights

    … the accuracy of request impressions and clicks (previously labeled as "accepts") to give you more precise data to optimize your request dialog click-through rate. We are also adding a new report called "Action/Object Performance" that includes support of Open Graph types, including the ask, send, and turn-based action types that are available…

    David Cohen/ AllFacebookin Social- 6 readers -