App Insights

  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    …. Developers can then view this purchase data through app insights and analyze it to answer questions like: Which items are being purchased most frequently? What countries or devices are driving the greatest amount of revenue? What percentage of people come back and make purchases in the app after installing it? How can I bring back people who started…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Facebook Adds Two New Tools to App Insights

    … Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over…

    David Cohen/ AllFacebookin Social- 5 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Engineer Jun Li detailing the new options: App developers have seen a lot of success with Facebook's mobile app ads, largely because of Facebook's precise targeting abilities for mobile app ads. In order to get high-quality installs or engagement within an app, it is very important to reach the right people with the most relevant message…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Tweaks App Insights

    … Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps. Requests give people an easy way to invite their Facebook friends to your game or re-engage with friends who are already playing. We've improved…

    David Cohen/ AllFacebookin Social- 6 readers -