App Install Ads

  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … and Kindle Fire. Optimize campaigns for your business objective: To get the most efficient delivery for mobile app install ads, choose “Optimize for installs.” For app launches and major updates, where the goal is broad awareness, use reach and frequency buying. Identify your top app users and find people who look like them: To drive app installs…

    David Cohen/ AllFacebookin Social- 20 readers -
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