App Install Ads

  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … and Kindle Fire. Optimize campaigns for your business objective: To get the most efficient delivery for mobile app install ads, choose “Optimize for installs.” For app launches and major updates, where the goal is broad awareness, use reach and frequency buying. Identify your top app users and find people who look like them: To drive app installs…

    David Cohen/ AllFacebookin Social- 12 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic