App Install Ads

  • Instagram Video Ads Average 25 Seconds (Report)

    … Application store optimization company Sensor Tower released its Q2 2016 Ad Intelligence Digest, which analyzed the state of advertising on Instagram andrevealed the top app advertisers on five major ad networks. The report found that advertisers are taking advantage of Instagram’s support for longer videos, with the average length of a video…

    AllFacebookin Google Facebook- 10 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … and Kindle Fire. Optimize campaigns for your business objective: To get the most efficient delivery for mobile app install ads, choose “Optimize for installs.” For app launches and major updates, where the goal is broad awareness, use reach and frequency buying. Identify your top app users and find people who look like them: To drive app installs…

    David Cohen/ AllFacebookin Social- 14 readers -
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