App Install Ads

  • Instagram Video Ads Average 25 Seconds (Report)

    … ad on the platform at 25 seconds as of June, up from 15 seconds in January. In addition, the report found that 26 percent of Instagram ads were video ads in the second quarter of 2016, a 23 percent increase from January. The report showed that app install ads represented 26 percent of all impressions on Instagram in the second quarter, while…

    AllFacebookin Google Facebook- 18 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options. The enhancements to mobile app ads announced by Facebook Tuesday were: The social…

    David Cohen/ AllFacebookin Social- 17 readers -
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