App Installs

  • The Top 6 Ways to Grow Your App

    … and you’re ahead of the pack: According to Localytics, 23 percent of users abandon an app after one use. The No. 1 reason why apps don’t grow is problems with activation. Kamo Asatryan, app growth consultant and author of This Is How You Design Your App for Maximum Growth, told us: “Most apps have issues because people install them, open them up once…

    AllFacebookin Affiliate Social Google Facebook- 31 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    …. There are, however, a few lessons that can be learned from similar industries that have done an amazing job of sourcing community and keeping them engaged. These are lessons that app developers, marketers and strategists should be trying to integrate into their own businesses on a daily basis. What the social networks got right, and what you need…

    AllFacebookin Social Mobile Google Facebook Twitter- 17 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post…

    AllFacebookin Mobile- 18 readers -
  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 17 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … Mobile user acquisition company Liftoff released a new report analyzing user behavior in mobile finance applications. The report showed that users spend more money on finance apps during summer months, rather than during tax season. Liftoff’s report analyzed data from 11 “top finance apps” in the U.S., including apps used to check and manage…

    AllTwitter- 16 readers -
  • Latest Ad Specs for Facebook, Instagram (Infographic)

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    …; 86% of which is spent in apps. Of that time, 32% is spent in gaming apps; in comparison, social and messaging apps take up 28%. User acquisition is the key to gaining a fan base and spreading word of mouth amongst fans; therefore, mobile app install ad campaigns are crucial to the success of your game launch. When approximately two weeks are all…

    Nanigans- 15 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    … of engaged users rather than clicks or installs. This model helps advertisers acquire new active users rather than increase app install base. Clickky’s CPE campaigns roll out of in­ house testing phase, as it announces the model’s availability for all advertisers, effective today. Clickky is proud to be the first company to offer non­ incentivized app…

    KJ Rockerin Affiliate- 8 readers -
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