App Installs

  • The Top 6 Ways to Grow Your App

    … Tech pundits scream: “The app-ocalypse is near! The end of applications is here. Long live chat bots. The app boom is over.” Who will win the race to become the WeChat of the West? Yes, the consumer internet space is shoulder-to-shoulder. Yes, the “grow now, monetize later” pitch is a less palatable to investors that it was maybe five years…

    AllFacebookin Affiliate Social Google Facebook- 28 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    … the power of the channel is going to be key in the coming year. You’ve got the data, the content and the brains to think about how to move forward. Now get out there and figure out what your channel looks like and how your users will consume your brand of content–daily. Alex Betancur is the co-founder of mobile contest provider Lucktastic. Image courtesy of Shutterstock. …

    AllFacebookin Social Mobile Google Facebook Twitter- 16 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post…

    AllFacebookin Mobile- 18 readers -
  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 17 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … credit scores, create budgets, protect against fraud, make payments and manage investment portfolios. The company analyzed 1.9 million app installs and more than 365,000 post-install events between June 2015 and February 2016. The report showed that users purchased services in financial apps most in July, which accounted for 23.2 percent of all…

    AllTwitter- 16 readers -
  • Latest Ad Specs for Facebook, Instagram (Infographic)

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    …; 86% of which is spent in apps. Of that time, 32% is spent in gaming apps; in comparison, social and messaging apps take up 28%. User acquisition is the key to gaining a fan base and spreading word of mouth amongst fans; therefore, mobile app install ad campaigns are crucial to the success of your game launch. When approximately two weeks are all…

    Nanigans- 15 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    Clickky brings performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost ­per­ engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in ­game tutorial to sending an email. The campaign cost is determined based on the quantity of engaged users rather than clicks or installs.

    KJ Rocker- 7 readers -
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