App Installs

  • The Top 6 Ways to Grow Your App

    … and you’re ahead of the pack: According to Localytics, 23 percent of users abandon an app after one use. The No. 1 reason why apps don’t grow is problems with activation. Kamo Asatryan, app growth consultant and author of This Is How You Design Your App for Maximum Growth, told us: “Most apps have issues because people install them, open them up once…

    AllFacebookin Affiliate Social Google Facebook- 39 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    …. There are, however, a few lessons that can be learned from similar industries that have done an amazing job of sourcing community and keeping them engaged. These are lessons that app developers, marketers and strategists should be trying to integrate into their own businesses on a daily basis. What the social networks got right, and what you need…

    AllFacebookin Social Mobile Google Facebook Twitter- 24 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post…

    AllFacebookin Mobile- 25 readers -
  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … of 1.5 additional organic installs. TUNE broke this figure down by operating system and app category, and it found that on Android, transportation apps see the highest boost to organic installs for each paid install, at 16.6 times. Transportation apps were followed by racing games and word games, which receive boosts of 13.3 times and 7.2 times…

    AllTwitterin Mobile- 21 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … credit scores, create budgets, protect against fraud, make payments and manage investment portfolios. The company analyzed 1.9 million app installs and more than 365,000 post-install events between June 2015 and February 2016. The report showed that users purchased services in financial apps most in July, which accounted for 23.2 percent of all…

    AllTwitter- 21 readers -
  • Latest Ad Specs for Facebook, Instagram (Infographic)

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Scale Your Ad Spend On a Global Level – In Just 5 Steps

    … This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2…

    Nanigans- 16 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    … Clickky brings performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost ­per­ engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in ­game tutorial to sending an email. The campaign cost is determined based on the quantity…

    KJ Rockerin Affiliate- 8 readers -
Get the top posts daily into your mailbox!