App Launches

  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … climbed to 25 percent, up four percent from 2014’s average, while app launches increased to an average of 11.4 launches per month, up 13 percent from 2014. In this context, app stickiness is the average of an app’s engagement and retention. Localytics measured engagement in terms of power users, or the percentage of an app’s users who complete 10…

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