App Links

  • Bing Announces Support for Facebook’s App Links

    … to that San Francisco deal (rather than the app’s homepage) when they first open the app after installation. Advertisers can also use the same features when they run a mobile app re-engagement ad. And Bing senior product lead Vincent Wehren wrote in the blog post: Bing has embraced App Links as one of the open standards for app publishers to participate…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 28 readers -
  • 2Q EARNINGS: The Future of Search on Facebook

    … us to deliver even greater utility for people. I don't have much color that's useful to share here on App Links. It's still early. People have marked up a bunch of apps with this metadata that allows us to search for it, but search for Facebook is going to be a multiyear voyage, and there is just so much content that is unique to the Facebook…

    David Cohen/ AllFacebookin Social- 6 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    … a site must do to get this working is to add Google's app-indexing link tag to its page or use the new app-indexing application-programming interface. If a page has this tag, Google will recognize that there is an Android app with a corresponding page. Today this is only used in an "Open in App" button on Google search results, but this would…

    AllFacebookin Social Google- 29 readers -
  • The Convergence Of Mobile Apps & Search Is Happening. Get Ready!

    … initiative dubbed App Links, entering them into the world of deep-linking and potentially native search. Because finding and linking to content within apps is difficult, Facebook decided to open source the initiative to help make it easier — potentially helping to build the equivalent of what HTTP+HTML did for web search. How Do These Announcements…

    Marketing Land- 24 readers -