App Monetization

  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 13 readers -
  • 3 Tips From Twitter on Monetizing Your Mobile App

    …. Finally, Twitter encouraged developers to consider placing banner, interstitial or native ads in their apps. While banner ads are simple to integrate, Twitter said interstitial ads can ‘command higher prices from advertisers’ because these ads take over the entire screen, rather than resting along the edge. Twitter said developers should test ads first…

    AllFacebookin Social Twitter- 16 readers -
  • Infographic: January is the Black Friday for App Monetization

    … While app downloads and engagement increase during the holiday season, as consumers give and receive new mobile devices as gifts, new data from AdMob by Google indicates this activity actually peaks in January, rather than December. In a new infographic, AdMob described January as the ‘Black Friday’ for app monetization. Created…

    Inside Facebookin Google- 22 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely has rapidly adopted Nanigans software features to uncover audience insights and optimize campaign performance. Here’s how the gaming…

    Nanigansin Retargeting- 21 readers -
  • Level Up: The Game Developer’s Guide to Global Advertising [eBook]

    …Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global.…

    Nanigans- 1 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 12 readers -
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