App Promotion

  • Quick Guide to E-Commerce Mobile App Promotion

    … Mobile apps have proven to be an important part of mobile marketing, so much so that competition for exposure, downloads, and engagement has gotten fierce. To help you get the most exposure, engagement and ROI from your mobile app, we’ve put together a Quick Guide. In this short but substantial guide, you’ll learn: Strategies for getting…

    Acceleration Partnersin SEO Mobile- 13 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 10 readers -
  • [Webinar] Uncovering Hidden Strategies for Successful Mobile App Promotion

    … Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy…

    Acceleration Partnersin SEO- 15 readers -
  • The Social Strategies You Need To Know For App Promotion

    … August 22, 2016 You Built An App…Now What? You’ve got this really cool app, but no one is downloading it. It’s a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push…

    PPC Heroin Social Facebook Twitter- 5 readers -
  • New ad formats and targeting to find, keep and monetize high-quality gamers

    When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach ...

    Rob Newton/ Inside AdWords- 13 readers -
  • Increase customer activation and retention with easy app engagement

    … We've all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the ones that we’ve downloaded. For app marketers, being able to reconnect with app users in those relevant moments is extremely powerful, and with our latest launch of bulk IDFA/advertising ID upload…

    Rob Newton/ Inside AdWords- 10 readers -
  • Introducing new interactive ads to drive app installs

    … Interactive Interstitial ad.We understand that experiences on mobile need to be made for mobile, and an ad is no different. We’re continually exploring new and better ways to build out interactive formats for the small screen. Trial Run Ads and Interactive Interstitials are currently in beta and available to a limited set of advertisers. Reach out to your account manager if you are interested in joining the betas. Posted by Sissie Hsiao, Director of Product, Display and Pasha Nahass, Product Manager, Display …

    Rob Newton/ Inside AdWords- 15 readers -
Get the top posts daily into your mailbox!
More from around the web