App Promotion

  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 16 readers -
  • [Webinar] Uncovering Hidden Strategies for Successful Mobile App Promotion

    … at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities and app store optimization and promotion. In this webinar you will learn: Mobile app trends to watch for in 2017 Essential strategies for successful app marketing Steps for building your…

    Acceleration Partnersin SEO- 18 readers -
  • The Social Strategies You Need To Know For App Promotion

    … August 22, 2016 You Built An App…Now What? You’ve got this really cool app, but no one is downloading it. It’s a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push…

    PPC Heroin Social Facebook Twitter- 5 readers -
  • New ad formats and targeting to find, keep and monetize high-quality gamers

    When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach ...

    Rob Newton/ Inside AdWords- 22 readers -
  • Increase customer activation and retention with easy app engagement

    … We've all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the ones that we’ve downloaded. For app marketers, being able to reconnect with app users in those relevant moments is extremely powerful, and with our latest launch of bulk IDFA/advertising ID upload…

    Rob Newton/ Inside AdWords- 10 readers -
  • Introducing new interactive ads to drive app installs

    … Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that one in four installed apps is never even used. We’ve focused our efforts…

    Rob Newton/ Inside AdWords- 19 readers -
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