App Retention

  • Localytics: 63% of Users Stop Using Apps Within First Month

    … average user churn increased to 80 percent. Breaking user retention and churn down by app industry, Localytics found that media and entertainment apps had the highest retention across all three months after users first download apps. Specifically, the report showed media and entertainment apps have a 40 percent user retention rate one month after…

    AllTwitter- 10 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … a hundred thousand dollars… without too much room in between. It’s obvious from these benchmark reports that the return on investment just isn’t there for the vast majority of mobile apps put in the marketplace. You’re either going to succeed by not breaking the bank… or buy investing in the best mobile app designers in the industry. In between…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 13 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 23 readers -
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