App Retention

  • The Top 6 Ways to Grow Your App

    … explained to us that users can now curate email newsletters to friends and followers outside of the app. One caveat: Don’t rely too much on one network for your growth. Don’t only rely on conventional marketing channels. Get creative and do whatever it takes to grow: A story that Mateen told us says it all: “One day, I had one of our college reps…

    AllFacebookin Affiliate Social Google Facebook- 39 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    … Talk about application retention and usage seems to be the new black as we race into 2017. For all of us who strategize around installs and retention, there is some good news. A report from IDC tells us that we can expect the number of app installs to increase from 156 billion in 2015 to 210 billion in 2020, which is a year-on-year growth…

    AllFacebookin Social Mobile Google Facebook Twitter- 24 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 19 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 18 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 26 readers -