App Retention

  • The Top 6 Ways to Grow Your App

    … be a cost per acquisition 20 percent below your margins on every purchase. For gaming, it might be payback of 10 percent in a 30 day period. The second goal is scale: How many total users are on your app. You should always make it a goal to figure out retention, CPA or LTV before going for scale. Give your product built-in virality: Inherent virality…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    …, that number is less than 5 percent, before hitting 4.1 percent after 90 days. A lot of thinking and money goes into marketing, in-app promotions, placement in the iOS and Android stores, and rightfully so. In order to sustain an app business, you need a team of people that are solely focused on sourcing users and retaining those users post-download…

    AllFacebookin Social Mobile Google Facebook Twitter- 12 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 10 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 13 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 25 readers -
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