App Store Optimization

  • Apple to introduce search ads to its App Store

    … that are already approved within the App Store. This will handcuff advertisers who are used to developing, testing and driving optimizations through custom designed creative ad iterations. Apple’s stance to keep tight controls over its user data, however, is not surprising. Although the company is allowing advertisers to track “clusters of users…

    Search Engine Watch- 9 readers -
  • How to Optimize Your Mobile App for App Stores

    …, the competition is really high, that’s why app developers should look for ways to be on top of the list. And that’s what App Store Optimization is for. What is App Store Optimization? App Store Optimization (ASO) is the process of optimizing mobile applications with the aim to rank high in app store’s search results for a better chance of getting…

    Pam Sallegue/ SEO Hacker Blogin How To's- 23 readers -
  • How to Optimize Your Android App for Google Play

    Optimizing your Android app for the Google Play Store is a little different than optimizing for the Apple App Store. Google Play doesn’t have a keyword field like Apple does, so you’ll need to work keywords in your description (about five times each) to maximize visibility and downloads. Titles need to be much shorter, too. Check out the guide and learn more below.

    Justin Briggs- 7 readers -
  • App Store Listing Optimization Guide

    …. If there are a few that seem like a good fit, you can use tools like Sensor Tower or App Annie to determine which category is the least competitive (and therefore easier to rank well in). You can find a list of all of the categories on GitHub. Further Reading To read more about app listings, read Apple’s Developer Guide. For tips on App Store Optimization for Android, check out our Google Play App Listing Guide. The post App Store Listing Optimization Guide appeared first on Briggsby. …

    Justin Briggs- 10 readers -